Gamification Blog
84 articles on gamification, marketing and engagement — how leading brands turn campaigns into play.
What is Gamification?
Gamify creates branded game experiences that drive user acquisition, retention, and ROI through interactive campaigns and mobile games.
Most popular articles
Examples7 Examples of Website Gamification
Web design is a good example of an industry that has managed to seamlessly integrate gamification into just about every aspect. Gamification is an idea that
6 min read
LearningThe science behind game-based learning
Whether it's competitiveness, the desire to complete challenges, or simply the love of games, game-based learning is engaging for learners of all ages, and
8 min read
Examples8 Examples of Game Mechanics used within Gamification
When you think of playing games, what comes to mind? For many people, it's the fun and excitement of self-expression and achievement of goals. The video
6 min read
MarketingThe History of Gamification - Journey from 1896 to the 21st Century
Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later
5 min read
MarketingGamification marketing: The Pros and Cons
Gamification is a hot topic in the marketing world right now. Some people swear by its power to engage and motivate customers, while others are sceptical
4 min read
PsychologyThe Bartle Test of Gamer Psychology - Gamer Types
When it comes to designing a gamified experience for your audience, there are things to consider beyond demographics. There is also a need to identify
5 min read
MarketingImproving Post-Purchase Customer Engagement with Gamification
- It is always much easier to sell to your existing customers than to new ones. - The customers you retain will buy more often and spend more on your
10 min read
LearningThe Best Gamification Software
Whether it be to improve customer loyalty, sales, enterprise, mobile app marketing, or gamified learning, we have a list of the 5 best Gamification softwares.
4 min read
LearningGamification for Learning: How to Achieve Flow
Flow is a state of deep enjoyment and engagement. It's the apex of gamified learning, where a learner is so deeply immersed in an activity that they lose
6 min read
MarketingGamification vs Game-based Marketing: Understanding the Difference
The terms gamification and game-based marketing are often
5 min read
Examples7 Best Gamification Examples 2026
Discover 7 of the best gamification examples of 2026 — real-world campaigns and apps using game mechanics to boost engagement, loyalty, and results.
7 min read
Insights5 Gamified Apps That Will Make You Rethink UX
Gamification has been used in a number of apps with great
3 min read
InsightsApps That Master Gamification
Gone are the days of getting likes or setting your desktop on fire being the only way to feel a sense of accomplishment online. We're going to show you some
4 min read
MarketingHow QR Codes Have Transformed Marketing
QR codes have come a long way since they were first introduced in the early 1990s. Initially used for tracking parts in automotive manufacturing, we now
4 min read
PsychologyThe Relationship Between Consumer Behavior and Gamification in Marketing
There is a growing trend of using gamification in marketing, and for good reason – it works! Gamification design uses the techniques of game mechanics and
5 min read
InsightsGamification in Movies and TV
Oh hi there. Welcome to another Gamify video. In today's video, we're taking a look at how Gamification has been used in movies and TV Shows. If you love
3 min read
InsightsGamification and Mindfulness
Although mindfulness practices can be traced back over 2,000 years, their popularity in modern western culture has been exponential. Here at Gamify, we
2 min read
Marketing7 Highly Popular Hyper-Casual Games for Marketing
Hyper-casual games are becoming increasingly popular and for good reason! They're entertaining, with easy gameplay, and perfect for mobile marketing
8 min read
PsychologyWhat Video Games do to Your Brain
For those of us who enjoy playing video games, I think it's safe to say that we've all experienced putting in hours or even days into our favourite game
2 min read
MarketingHow Game-based Marketing is Transforming Brand Strategies
It's no secret that video games have taken over the world. In fact, a recent study by Newzoo showed that 79% of the world's population frequently interacts
7 min read
Game DesignActionable Gamification: Beyond Points, Badges, and Leaderboards (Book Review)
Being both avid readers and big believers in Gamification enhancing menial tasks, we are once again reviewing another gamification book from one of the
5 min read
PsychologyExtrinsic vs. Intrinsic Motivation in Gamification Marketing
Gamification marketing is the process of gamifying an experience in order to increase user engagement and conversion rates. For gamification to be
5 min read
MarketingHow Money is Being Gamified
Brands have been using gamification to guide their users to achieve their goals for years. Hitting your 10,000 steps for the day feels great, but what
3 min read
Marketing5 Car Brands Using Gamification To Enhance Their Brand
The gamification of marketing is a new and innovative way of getting customers to engage with brands and buy products. It has been seen as an effective
4 min read
Game DesignThe Power of Gamification for Organizational Development
Gamification is a great way to increase engagement levels and create an environment where people are more willing to take on new challenges. The idea of
8 min read
PsychologyHow gamification is revolutionizing the workplace
In today's world, almost everyone has heard of gamification. In business, it is recognised as a data-driven motivation and engagement strategy that can help
3 min read
InsightsIntroducing Game Elements To Your App
Mobile games are currently the biggest contributor to video game usage around the globe. Recent reports show that over 2.3 billion people worldwide are
5 min read
Game DesignGamification vs Gameful design: What is the difference?
Gamification and Gameful design are too different concepts
3 min read
LearningHow does Gamification Affect Motivation?
People of all ages, from children to adults love video games and adding in-game mechanics across different tasks. Educational games offer instant
4 min read
LearningGamification vs Game-Based Learning: What's the Difference?
The effectiveness of gamification within learning is no joke, or should we say, "it's no game". The market in itself is forecast to reach over 30 Billion by
5 min read
ExamplesTop 3 ways fitness trackers use gamification
The fitness industry has been implementing some fun
4 min read
Marketing5 ways Gamification Can Magnify your Social Media Campaign
No one can argue over the power that social media has had in
4 min read
ExamplesTop 10 Gamification mistakes made in the workplace
Gamification within business has seen strong, exponential growth in the last decade. Many companies have implemented gamification efforts amongst their
5 min read
MarketingDoes Gamification Increase User Engagement?
Studies show that engaged customers represent a 23% higher share in profitability, revenue, and relationship growth. As a business owner, it's best to
4 min read
ExamplesIs Gamification Expensive? Certainly not with Gamify
So, you think gamification is only for big companies with generous budgets? You'd be surprised at how many fun and engaging gamification examples exist on a
4 min read
MarketingActive vs Passive Marketing
When offering a product or service to customers, the importance of Marketing in order to be a success soon becomes clear. The unique forms of Marketing
5 min read
PsychologyHow Gamification Influences Customer Behaviour
Across your life, almost all actions taken are psychologically motivated on some level, as we are all emotional beings that have emotional associations with
5 min read
Learning11 Benefits from Gamified Learning
eLearning has been around for some time now, and as a result has found itself growing, shifting and changing all in the name of optimising the user
9 min read
MarketingThe 5 Different forms of Gamification Marketing
Gamification has been widely applied in marketing strategies over the years, yet it can take several forms. Forbes, in 2013 estimated that over 70% of their
4 min read
InsightsGamification for Dummies Pt. 2
Welcome back for Part 2 of Gamification for Dummies, where we will continue on with some of the structural elements that make up a strong gamification
10 min read
ExamplesTop 5 Examples of Gamified Education
It has often been noted that the education system has systemic flaws when it comes to how teachers educate their students. In the search for updated formats
4 min read
ExamplesGamify's Top 10 favourite Video Games for National Video Games Day
Today is National Video Games Day (Monday, September 12) and here at Gamify, we would be amiss if we didn't take this opportunity to shine a light on some
5 min read- Psychology
Gamification for Dummies Pt. 1
Being able to use games to influence favorable customer behavior is a skill unto itself. Welcome to Gamification for Dummies. In one form or another
6 min read 
ExamplesGamify's Top 9 Best Advergames | Gamification Marketing 2021
Advergames have been used by some of the largest brands in the world over the last 30 years. From 7up's "Spot" in the 90s to Burger King's "PocketBike
7 min read
Insights10 Favourite Comic-Based Video Games for Comic Book Day
Today is Comic Book Day (September 25th) so Gamify would love to take this opportunity to shine a light on some of our favourite video games adapted from a
11 min read
Marketing21 Reasons to Use Games in Your Marketing Strategy
In recent years, with the rise of the internet and online marketing, many companies have turned to mobile games in order to boost their marketing campaigns
6 min read
InsightsNetflix Video Game Documentary - Scores High
Netflix has just announced a documentary that Gamify is already obsessing over! Netflix's High Score documentary takes a look at the video game industry and
4 min read
MarketingTesla's Video Game Marketing Campaign
Tesla has unveiled its new Model 3 and Model X cars
4 min read
MarketingGamification Market Global Forecast to 2025
The gamification market size is projected to grow from USD $9.1 billion in 2020 to USD $30.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of
5 min read
PsychologyDo violent video games actually decrease violent behaviour?
It's currently Mental Health awareness Month, and with that in mind we wanted to take a moment to look at video game violence and the level of legitimacy
7 min read
ExamplesGamify's Top 10 SuperHero Games for National Superhero Day
Comic books and video games are simply made for each other, but the two mediums do come with diehard fans that will not easily be won over. For as long as
14 min read
Learning7 Common Myths About Gamification
There are many common myths and misconceptions surrounding gamification that can hinder its successful implementation as a marketing, corporate, or learning
6 min read
InsightsGamify's Review on Jane McGonigal's "SuperBetter"
As big advocates for the power that game elements can bring forth when incorporated into non-game activities, of course we had to read Jane McGonigal's
9 min read
InsightsGamify's 10 Favourite Mario Games for National Mario Day
This week is National Mario Day (Tuesday, March 10th), so Gamify would love to take this opportunity to shine a light on some of our favourite Mario video
7 min read
Game DesignGame Mechanics & Game Dynamics: Gamification 101
Gamification is the integration of game mechanics into what can otherwise be considered as non-game activities such as your website, marketing, services
7 min read
Examples5 Top Examples of Gamification - Dr Zac
Gamification has been used effectively over a wide-range of different fields. Including fitness, education, productivity and marketing. Let's have a look at
4 min read
Insights8 Core Human Drives in Gamification
Games were originally created to motivate us to do things
2 min read
InsightsBest Fitness Apps 2022
No matter what your flavour of exercise is, there's most likely a great app to help you achieve your goals. So to remove the guesswork, we've broken down
3 min read
MarketingCRM Gamification Strategies & Trends - Gamify
Customer-relationship management ( CRM ) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about
5 min read
MarketingAdvergame: What Makes it Effective & Gets You The Most ROI?
Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functioning
7 min read
InsightsThe Gamification principles within Daniel Pink's Book, Drive
"Drive" is the fourth non-fiction book by Daniel Pink. The
13 min read
MarketingGame Genre & Statistics: Not All Games Are Created Equal (part 1)
If there has ever been a myth that has been further debunked than any other in 2021, it is that of game campaigns only appealing to young males within the
5 min read
InsightsHow to Make a Game without Coding
Have you always wanted to make a video game but don't know where you would even start to make that happen? Fortunately, making a game without coding is now
4 min read
InsightsYou vs Wild Netflix: The Gamification of Television Continues
"Every jungle, desert, mountain that I'm in... every decision
5 min read
InsightsHow to Boost Productivity at the Workplace With Gamification
Looking for ways to up your game when it comes to work productivity? Funnily enough, upping your "game" may just be the answer! (See what I did there?!) In
7 min read
InsightsGamification at Trade Shows: 13 Ways to Make it Work
So you've decided that for the upcoming trade show, you really want your kiosk to stand out, so as to not get lost in a sea of mediocre stalls and setups
11 min read
MarketingGame Marketing Buzzwords - Advergaming, Transmedia, Brandification
Saturday, February 2, 2019 The world of marketing through the lens of games, isn't as simple as referring to any marketing venture as Advergaming. There are
9 min read
InsightsThe Four Lenses of Game Making by Tadhg Kelly
For years, both games and their makers have been viewed through the lens of either gameplay or story. This has knowingly been an inadequate view until 2011
8 min read
PsychologyThe Psychology Behind Gamification - Changing User Behaviour
Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamification
4 min read
InsightsBandersnatch: Gamification in Movies - Gamified Television
Black Mirror: Bandersnatch , looks to be the beginning of a big movement in Gamified home entertainment, which may just be the answer to Netflix's
6 min read
ExamplesChristmas Video Games - Gamify's Top 10 Favourite
It's Christmas! And Gamify is getting into the spirit of the season, by giving the gift of listing off our 10 favourite Christmas-themed video games. Merry
5 min read
MarketingHow to shift Brand perception: Set SMART goals
Brand perception is how consumers view your brand and, although it can be influenced by you, it's usually not without its challenges. What is understood
5 min read
InsightsGamify's Review on Brian Burke's Book on Gamification
Being both avid readers and big believers in Gamification enhancing menial tasks, of course we had to read Brian Burke's "Gamify - How gamification
5 min read
ExamplesVideo Game Ninjas - Gamify's Top 10 for International Ninja Day
This year's International Ninja Day is Sunday, December 5th, so Gamify would love to celebrate this special day by counting down our favourite Ninja
9 min read
InsightsThe Reality of AR, VR and MR Technology
Being well at the backend of 2018, Augmented, Virtual and Mixed Reality have well and truly surpassed the murmurs to find that they're currently at the
9 min read
ExamplesTop 10 games to play this Halloween by Gamify
It's that time of the year, when you're completely justified in locking yourself away from all the trick 'r treaters, putting on some scary movies and
14 min read
Examples10 Benefits Your Company Can Gain From Business Gamification
Gamification has been a general term that has continued to gain traction and popularity in a lot of different categories, one of the most shining examples
11 min read
InsightsHow HTML5 games and Facebook are helping game developers
Tuesday, October 16, 2018 Facebook has come a long way from its original format, what was once a simple social media channel for friends and family to stay
3 min read
InsightsUsing HTML5 Instead of Flash - Adobe Flash Alternatives
Since the mid-90s, Flash technology has had a monopoly on developing multimedia components for websites. Fast forward to today and we have seen Adobe come
8 min read
InsightsProductivity Apps to Help You Stay Organized - Gamified Task Manager
So Procrastination Day was two weeks ago… Gamify missed the deadline for our list of the 10 Best Productivity Apps. So, as all the procrastinators say
7 min read
InsightsGamify Team gets in the Shark Tank Australia
On June 26, 2018, Gamify's Managing Director Tony Walden and myself (John Shannon, CEO), both made an appearance on Shark Tank Australia, in order to pitch
5 min read
MarketingGame Localization - Why It Matters & How To Do It
As a marketer you need to first know your target audience and what action you want them to take. Do you want basic user engagement? Positive connections to
6 min read
ExamplesThe Top 7 Games Marketing Campaigns In The World
Gone are the days of one-sided advertising. Today, consumers are willing to give you feedback on their preferences and feelings toward your brand. But they
4 min read
InsightsThe 10 Best Gamification Blogs to Follow For Gamification Trends
If you're at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we've put
5 min read