We’re in the age of a digital explosion. From digital advertisements in Times Square and billboards along the freeway, to our handheld mobile devices—…
Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis ab…
However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …
Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…
“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…
We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…
If there has ever been a myth that has been further debunked than any other in 2019, it is that of game campaigns only appealing to youths and males w…
Advergames are games specifically created to promote a particular product or service, allowing companies to seamlessly integrate ads into digital gami…
Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…
"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s
Looking for ways to up your game when it comes to work productivity? Funnily enough, upping your “game” may just be the answer! (See what I did there?…
People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …
Gamify’s video version of Neil Patel’s “How to use Gamification for better Business Results”
Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…
Today is “International ask a question day” (March 14th, look it up), so we’d like to take this opportunity to go over some of Gamify’s most frequentl…
Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …
You’ve done the research, you’ve read up on the benefits of an Advergame campaign and how a partnership with Gamify can add another arrow to your quiv…
So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…
Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later…
So you’ve decided that for the upcoming trade show, you really want your kiosk to standout so to not get lost in a sea of mediocre stalls and setups t…
Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…
For those of you who have grown up hearing from their parents, “Don’t play that video game for too long, it’ll rot your brain”. Lets take a deep-dive …
An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …
A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…
When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…
The world of marketing through the lens of games, isn’t as simple as referring to any marketing venture as Advergaming. There are varied marketing opt…
For years, both games and their makers have been viewed through the lens of either gameplay or story. This has knowingly been an inadequate view until…
When it comes to designing a gamified experience for your audience, there are factors to consider beyond the common marketing segmentation of demograp…
If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…
Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…
