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Gamification: Expectation vs Reality

Marketing on Hyper-Casual Games 101

We’re in the age of a digital explosion. From digital advertisements in Times Square and billboards along the freeway, to our handheld mobile devices—…

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With Gamification, CRM Is a Brand New Ball Game

Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis ab…

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Gamification: Expectation vs Reality

However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …

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What makes for an effective Advergame?

Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…

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The Gamification principles within Daniel Pink's “Drive”

“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…

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Not all games are created equal Pt2.

We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…

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Not all games are created equal Pt1.

If there has ever been a myth that has been further debunked than any other in 2019, it is that of game campaigns only appealing to youths and males w…

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How to Develop a Game without Coding

Advergames are games specifically created to promote a particular product or service, allowing companies to seamlessly integrate ads into digital gami…

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The 8 stages of working with Gamify (Video)

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild: The Gamification of Television continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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How Points and Badges will change your Business

Looking for ways to up your game when it comes to work productivity? Funnily enough, upping your “game” may just be the answer! (See what I did there?…

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Why Mobile is beating TV in 2019

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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How to use Gamification for better Business Results (Video)

Gamify’s video version of Neil Patel’s “How to use Gamification for better Business Results”

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Gamification in 2019: A More Mature Approach (Pt 2)

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamify FAQs

Today is “International ask a question day” (March 14th, look it up), so we’d like to take this opportunity to go over some of Gamify’s most frequentl…

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Gamification in 2019: A More Mature Approach (Pt 1)

Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …

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How to pitch a gamified campaign to your client

You’ve done the research, you’ve read up on the benefits of an Advergame campaign and how a partnership with Gamify can add another arrow to your quiv…

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Templated Games vs Custom Built - Which is better?

So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…

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The History of Gamification

Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later…

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How to host an effective advergame in your trade show booth

So you’ve decided that for the upcoming trade show, you really want your kiosk to standout so to not get lost in a sea of mediocre stalls and setups t…

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How Game Advertising Is Built For Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…

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What Video Games do to your Brain

For those of you who have grown up hearing from their parents, “Don’t play that video game for too long, it’ll rot your brain”. Lets take a deep-dive …

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What Marshmello’s Fortnite Concert means for the Future of VR experiences

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Why Brands should be targeting ‘Transformists’ within their next marketing venture

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame for greater results

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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Advergaming, Transmedia, Brandification and other Game Marketing Buzzwords

The world of marketing through the lens of games, isn’t as simple as referring to any marketing venture as Advergaming. There are varied marketing opt…

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The Four Lenses of Game Making

For years, both games and their makers have been viewed through the lens of either gameplay or story. This has knowingly been an inadequate view until…

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The Make-up of Gamers: The Bartle Test of Gamer Psychology

When it comes to designing a gamified experience for your audience, there are factors to consider beyond the common marketing segmentation of demograp…

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The 10 Best Gamification Blogs to Follow in 2019

If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…

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The Psychology Behind Gamified Solutions

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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