In today's world, almost everyone has heard of gamification. In business, it is recognised as a data-driven motivation and engagement strategy that can help motivate and improve employee performance on the daily. Many are in search of the right platform like Gizmo that is fit for their business operations, or marketing strategies.
Whether the C-suite team is aware of gamification or not, no one can deny that engaged employees perform better overall. Gamification can help them engage better, and bring in more revenue for the company.
Many, however, are nervous about the investment to implement gamification in the workplace, and they aren't sure exactly how it can improve business results for the company. At Gamify, we have put together the top reasons why we think gamification has and will continue to revolutionize the workplace, and why we think that it is here to stay. Here are a few reasons why:
1) Gamification taps into intrinsic motivators
We as humans all share the same basic intrinsic motivators. These motivators are factors that inspire us to take action, making that action interesting, and satisfying, and that “intrinsic” feeling of completion is what makes it so motivating to begin with.
The five most important intrinsic motivators are:
- Autonomy (I can control)
- Mastery (I can improve)
- Social interaction (connecting with others)
- Progress (I can/will achieve)
- Purpose (I can make a difference)
These intrinsic motivators are common to all of us, and behavioral research has shown that satisfying these intrinsic motivators can make anyone work much more productive. Gamification can use these intrinsic motivators to help unlock potential in your employees, across all job titles, and across many different departments.
2) Connects the dots between employee motivation and company success
Understanding what intrinsic motivators will help your employees perform better is important, but it isn’t the only thing to keep in mind while implementing game elements in your workplace. You must be able to connect your own personal lifted engagement into better the performance of the company overall.
When a gamification platform is well designed, it not only inspires active participation but that active participation is actually geared and targeted towards very specific goals. With this, KPIs and proper ROI can actually be measured.
You can measure business results, the impact, and actually be able to grow and scale effectively from there.
3) Gamification is data-driven
Utilizing data not only shows improvement or lack thereof, but game mechanics actually use these to motivate performance. With today's technology advancements, along with Artificial Intelligence and Machine Learning, businesses and organizations can help not only read data but use data to make day-to-day decisions across all aspects of their companies.
Data is critical to success today, and this will only grow over time, and gamification platforms can help capture relevant data to show and report on your employee’s performance.
Data provided such as completion rates, user login data, as well as points and badges can congratulate your employees on the success. but also for you as a manager, you are able to view how all of your teams are progressing.
Every workplace will look different in terms of what their data looks like and what data points they would like to focus on, and it is important for your business to know which numbers to track and monitor.
4) Gamification is sustainable and proven across sectors and departments
Gamify aims to educate and implement gamification across almost every industry possible. From marketing to sales, and employee training, gamification can really help drive your company forward, as well as help make your workplace highly attractive for great employees.
Gamification can be used to
- Enhance customer loyalty and increase revenue
- Drive-up employee knowledge with gamified training
- Increase adoption and use of an LMS (learning management system)
- Create higher retention rates
- Raise results of your employees
- Boost call center performance
Gamification can be a positive force that can help improve employee engagement across all departments. It can bring all age groups to work together and make their workplace more fun and productive.
If you would like to see more examples, we have got some great case studies that you can read more about here. Do you have any thoughts or experiences on gamification? Comment below and let's chat!