Gamification is the process of integrating game mechanics into a pre-existing system, product or service in order to motivate users to achieve a task.
Gamification is performing at its peak when it taps into principles of motivational science in order to transform menial tasks into an engaging experience. When you Gamify high-value interactions with customers, employees, and partners, you drive more sales, stronger collaboration, better ROI, deeper loyalty, higher customer satisfaction and more.
Is your Advergame designed for the purpose of educating clients on a new product or service? Creating hype around the brand? Selling more units of a product or simply creating awareness? Having one clear priority helps give the campaign direction.
With a finished game, established rewards & goals, a content calendar and a set timeline in place. The fun times are ready to roll.
Monitor activity levels while consistently promoting the duration of the campaign.
Measure your results alongside your set goals, organise your newly established database and plan your next marketing campaign push around the information gathered.
When it comes to engagement with customers, most game campaigns have successfully achieved an average rate of 85-90% with their audience. If a company wants to promote its product or brand through gamification marketing, they can expect to see an increase in brand association, sales and consumer database.
If your game is interesting, fun, and engaging, with a parallel of strong promotional marketing alongside it, it can generate a return of good conversion rates, repeat customers and organic social shares.
Gamification can increase purchaser intent comparatively from standard video adverts by 169%.
Due to a skyrocket in everyday technological advancement in the last decade, the use of multiple devices is now commonplace.
Multiplatform conversion of branded mini-games is an effortless afterthought for this already outstanding marketing enhancer.
The beauty of our game software being structured around HTML5 means the games can be easily shared across your various social media channels with simple links and embedded play buttons. Social Media channels are the best environments to cultivate a competitive and social buzz around your campaign and brand.
Our games can help you collect the information you’re looking for in a GDPR friendly way.
Any post game entry of information from a user regarding leaderboards and reward redemption is all done well within the guidelines of the new GDPR structure.
Gamification marketing is not only super accessible for consumers but also the cheapest it has ever been for marketing agencies. Thanks to Gamify’s award winning software platform, agencies can create an entire game, marketing guide and campaign timeline for a fraction of both the cost and time of a traditional marketing campaign.
A month-long campaign ran by a fast food chain in New Zealand, that successfully engaged thousands of unique players and over 29,000 plays.
9,800
Unique players
98.5%
Completion Rate
29,517
Total Plays
307
Organic Social Shares
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