Gamification is the process of integrating game mechanics into a pre-existing system, product or service in order to motivate users to achieve a task.
Gamification is performing at its peak when it taps into principles of motivational science in order to transform menial tasks into an engaging experience. When you Gamify high-value interactions with customers, employees, and partners, you drive more sales, stronger collaboration, better ROI, deeper loyalty, higher customer satisfaction and more.
Is your Advergame designed for the purpose of educating clients on a new product or service? Creating hype around the brand? Selling more units of a product or simply creating awareness? Having one clear priority helps give the campaign direction.
With a finished game, established rewards & goals, a content calendar and a set timeline in place. The fun times are ready to roll.
Monitor activity levels while consistently promoting the duration of the campaign.
Measure your results alongside your set goals, organise your newly established database and plan your next marketing campaign push around the information gathered.
A month-long campaign ran by a fast food chain in New Zealand, that successfully engaged thousands of unique players and over 29,000 plays.
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