The Why
Audi needed engagement mechanics that worked for two very different audiences — staff and the public.
The Solution
Gamify built three.
- Spin The Wheel — an employee incentive game where staff logged in, spun, and accumulated points against a controlled prize pool with configurable win probability.
- Penalty Shootout — a timed free-kick game with a defensive wall, aiming target and scoring callouts.
- Skid Pan — a driving skill game.



