Through a 6 week competition that encouraged players to enter their name and email, in order to potentially receive their winnings, Donut Papi doubled their previously existing database numbers in the first 2 weeks alone.

All the while encouraging customers to play the game on the mounted iPads within the store and potentially beat out the visible scores on the physical leaderboard they had setup. The realistic prizes and 6 weeks of winnings encouraged regulars to repeat play the game in order to try their luck the following week, as covered in "11 Brilliant Digital Experiential Marketing Campaigns: Use AR, VR, and Gamification to get Results" or Marketing Campaigns for short