The Why
KFC is the second largest fast food chain in the world, with over 20,000 locations in 123 countries. With such a large and diverse demographic and an ever-changing market, brands like KFC are constantly looking for new ways to engage their audience and keep them coming back.
KFC Japan partnered with Gamify in order to create a marketing campaign that not only informed customers but also incentivised them to try the new line of product through discounted voucher rewards. Read on to see the results.
The Results
KFC Japan definitely created some noise around the new Ebi (Shrimp) puri product, and in turn, generated an overwhelming amount of sales.
KFC marketing campaign was so successful that it led to the new product line struggling to keep up with the influx of customers and eventually sold out. KFC, in the end, had to cut the campaign time in half in the hopes of stabilising KFC Japan’s supply and demand.
22% of people who played the game, redeemed their rewarded voucher within a store. The store sales figure increased 106% compared to the previous year.
854,454
4.4
Average Replays
91%
Engagement Rate
195.628
Unique Players