Press Start
Gamification in Marketing
A Serious Game
Jonny Shannon (the practitioner who builds branded games for the world's biggest brands) and Dr Zac Fitz-Walter (one of the first people on Earth with a PhD in gamification). Together: the most complete gamification session your marketing event can book.
Brands we've worked with
Trusted by the world's most recognised brands
The games we build — and the keynotes we deliver — are backed by real campaigns for brands across retail, automotive, finance, food, telco and media.
Formats & fees
Session length
45–90 min
Keynote, or half-day with workshop
Audience size
20 – 6,000
In-person, hybrid or virtual
Formats
Keynote · Workshop · Panel
Tailored to your run sheet
Based in
Australia · travel worldwide
Travel quoted separately
Fees vary by format, location and audience size. Ask for a quote — we reply within one business day.
Jonny Shannon
The Practitioner
Founder & CEO, Gamify — Award-winning keynote speaker
Jonny founded Gamify and has built branded games for global names like LEGO, Sky, Heineken, KFC, Nissan and Uber — turning gamification theory into campaigns with measurable results.
An award-winning speaker, he's known for high-energy, story-driven keynotes packed with live demos and takeaways teams actually use the next morning. His corporate talks on AI, cyber safety and performance have been booked by companies like Okta and Pepper Bank.
Signature talk
Gamification Marketing
The flagship talk — how brands use game mechanics to drive acquisition, data capture and loyalty, with live examples from real campaigns.
Skill XP
Dr Zac Fitz-Walter
The Scientist
Behavioural designer, researcher & gamification PhD
Zac is one of the world's first people to receive a PhD in gamification, with over a decade of applied research at the intersection of psychology, game design and UX.
He helps organisations create products and experiences people genuinely enjoy, using his Make It Toolkit to turn behavioural science into clear frameworks teams can apply immediately. His sessions are equal parts insight, interaction and 'I had no idea that's why that works.'
Signature talk
The Psychology of Play
Why games hook us, and how to ethically use those same mechanics in products, marketing and workplace culture.
Skill XP
Achievements unlocked
Why event organisers book us
Practitioner + PhD in one booking
Most speaker line-ups force a choice: a great storyteller or a credible expert. Book Gamify and you get both — Jonny builds the campaigns, Zac wrote the science.
We don't just talk about games — we play them
Live demos, audience polls and playable moments are built into every session. Your crowd experiences gamification instead of hearing a lecture about it.
Case studies people recognise
LEGO, Sky, Heineken, KFC, Nissan, Uber — we share the real briefs, the builds and the numbers behind campaigns for brands your audience already knows.
Takeaways with a shelf life
Every talk ends with frameworks (like the Make It Toolkit) and next steps attendees can apply to their own campaigns the following week.
Built for marketing events
We've spoken at conferences, staff days, leadership offsites and agency events — and we tailor every session to the room, from 20 to 6,000 people.
Zero fluff, high energy
Award-winning delivery, humour and pace. We hold attention because the content is genuinely fun — which is rather the point.
Choose your level
How booking works
1. Enquire
Send us the date, city, audience and theme. We reply within one business day with availability and an indicative fee.
2. We tailor the talk
A short call to understand your audience, then we tailor the case studies, demos and takeaways to your industry.
3. You get a run sheet
AV requirements, timings, bio, headshots and promo assets — everything your team needs, ready to slot into the program.
Bonus levels
Ideas for your event
Opening keynote + workshop combo
Jonny opens the conference with the big-picture gamification keynote; Zac runs a breakout Nudgeathon where attendees apply it to their own brands.
The live 'gamify my campaign' segment
Audience members pitch a campaign, and we gamify it live on stage. Fast, funny and the most talked-about session of the day.
Panel firepower
Add us to your future-of-marketing or CX panel for a science-backed, example-rich counterpoint to the usual trend talk.
Team offsite experience
A half-day blend of talk and playable team challenges — part keynote, part tournament, all energy.
High scores from past events
“Zac was a great presenter that truly shocked the audience with his in-depth knowledge.”
Angela Shelton
GM & Conference Organiser, Answers for Associations
“The way you engaged over 6,000 people was impressive. We learnt a lot and have numerous people asking for the recordings. Will get you back next year!”
K. Sagar
Okta
“Engaging & Powerful. A mix of humour, facts and live demos. I have already booked you for next year.”
Jen Waugh
Senior Manager, Pepper Bank
Ready to level up your event?
Tell us the date, the audience and the vibe — we'll design a session your attendees will still be talking about at next year's conference.
- Availability confirmed within one business day
- Session tailored to your audience and theme
- Keynotes, workshops, fireside chats and virtual
Should I hire a speaker for my event?
Keynotes on gamification — 45–90 min, audiences 20–6,000, worldwide.
Check availability