"V", being a popular energy drink brand that originated from New Zealand, needed to get the word out about their latest product offering.
Looking to engage with their customer base and highlight their new energy drink in a fun way, "V" partnered with Gamify to create an experience for users that would create product awareness and capture data for future marketing campaigns.
The game was a success, with multiple users undergoing repeat plays in an attempt to beat others and their own scores, resulting in an average of 4 plays per person.
With a large amount of unique data entries, not only did V's product messaging get out there, but they also attained substantial mailing list numbers for future marketing prospects.
Age Minutes Played