The Why
RedBalloon is Australia and New Zealand's leading retailer in experience gifts, with over 2 million experience gifts and counting. Being as successful as they have, they set their sights on reaching a new demographic in which to market to.
The team at RedBalloon were wanting to giveaway a V8 supercar experience. They were also wanting to use this opportunity to create a promotion which could help them update their understanding of their current customer base and to expand to new ones.
The Results
The end game email prompt received 320 sign-ups, showing the team at RedBalloon that the average customer was female, between the ages of 25-34 years old. Geographically, the majority were based in NSW. This information helped RedBalloon understand the direction in which they needed to head in with marketing to their current customer base.
The game reached and went beyond the target amount of unique plays and in doing so, brought forth new customers that redeemed their promo code reward.
At the end of the campaign, an excited winner was rewarded with the V8 experience which she earned through repeat plays, in the hopes of gifting the experience to her husband.
2,656
1,237
Unique Players
82.5%
Engagement Rate
320
Sign Ups