The Why
Pita Pit is a healthy alternative fast-food franchise, with locations in Australia, New Zealand, and North America.
After sponsoring the reality TV program "The Block NZ", Pita Pit were looking for a way to enhance their campaign and customer engagement, which is when they partnered with Gamify in order to create a Gamification campaign that would grow their customer-base, marketing to the viewers of "The Block NZ".
Pita Pit wanted to create a social media campaign through Facebook, that associated them with The Block NZ.
They approached Gamify in order to create a competition based around a “Match Game” that would put players in the draw to win from a range of big and small rewards including:
Free Pita
Free Drinks
4 Power tools courtesy of Bosch
The Results
The game reached over 4,000 people and achieved a 96.8% completion rate across 70,810 plays over a month-long campaign duration. With the average user replaying the game a stunning 17 times, the average user clocked in an outrageous 22.5 minutes of brand engagement.
Facebook related posts received a total of 346 likes, 37 shares and 159 comments, with the most frequent comment being “Addictive!”.
What was originally a campaign based on brand awareness grew into a brand loyalty campaign purely through the addictive game associated with realistic rewards.
70,810
370
Social Shares
96.8%
Engagement Rate
40,231
Unique Players