The Why
iSeek Networks is an interactive marketing and media company, specialising in engaging out-of-home technology in the form interactive kiosks. Nissan partnered with iSeek to create an engaging campaign kiosk for the event they were sponsoring, the Fast 5 Netball World Series.
Which is when Gamify was contacted, to help create a game that built awareness around Nissan's Intelligent Mobility technology, while remaining relevant to the sporting event.
The Results
The interactive kiosk, set up in the entranceway to the event's stadium, had an overwhelming level of engagement.
Across a two day period, there was a long line of participants between each netball game, trying their luck at getting the high score. In fact, there were multiple repeat players, all of them more committed than the last to outdo everyone's score.
The game successfully promoted Nissan's Intelligent Mobility technology and brought forth a large amount of brand engagement.
1,014
6 - 65
Age Range
100%
Engagement Rate
4
Average Repeat Plays