Wendy's is a well known fast food chain with over 6,500 locations worldwide. They are famous for their square patties in their burgers, sea salt fries and frosties. The NZ branch reached out to Gamify wanting to create a branded video game - something they've never done before.
The objective was simple- customer engagement and social shares. They were releasing a new line of burgers, and wanted to build excitement and a bit of competition.
Solution: Wendy’s had 3 different objectives that they knew could all be funnelled into and achieved through social networking streams. Which is why they partnered with Gamify in order to launch a competitive “Match Game”, for customers to go in the draw for daily voucher reveals. The prize pool consisted of 30 prizes:
Step 1: Promote both the game and competition through Wendy’s website, Facebook page and Facebook Advertisements.
Step 2: Prompt players to enter their details at the end of their games in order to go in the draw to win either a free burger or a discounted meal voucher.
Step 3: Email all tiers of successful players with in-store redeemable vouchers.