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wendys

Wendy’s

A month-long campaign ran by a fast food chain in New Zealand, that successfully engaged thousands of unique players and over 29,000 plays.

Wendy's is a well known fast food chain with over 6,500 locations worldwide. They are famous for their square patties in their burgers, sea salt fries and frosties. The NZ branch reached out to Gamify wanting to create a branded video game - something they've never done before.

The objective was simple- customer engagement and social shares. They were releasing a new line of burgers, and wanted to build excitement and a bit of competition. 

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RESULTS AT A GLANCE

To engage new customers while promoting and building excitement around the Smoky 'Shroom Burger.

AIM
  • Engagement with brand and customers
  • Organic social media shares.
OUTCOME

9,800

PEOPLE REACHED

98.5 %

COMPLETION RATE 

307

SOCIAL SHARES

29,517

TOTAL PLAYS 

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Gamify Marketing Strategy

 Solution: Wendy’s had 3 different objectives that they knew could all be funnelled into and achieved through social networking streams. Which is why they partnered with Gamify in order to launch a competitive “Match Game”, for customers to go in the draw for daily voucher reveals. The prize pool consisted of 30 prizes:

  • 20 vouchers for free Wendy’s Smoky 'Shroom Burgers
  • 10 vouchers for a Wendy’s Combo upsize from Medium to Large

Step 1: Promote both the game and competition through Wendy’s website, Facebook page and Facebook Advertisements.
Step 2: Prompt players to enter their details at the end of their games in order to go in the draw to win either a free burger or a discounted meal voucher.
Step 3: Email all tiers of successful players with in-store redeemable vouchers.

Results: The game reached over 9,800 people and achieved 29,517 plays over a 1 month duration. With a completion rate of 98.5%, the game was shared 307 times in social networks and quickly created a loyal daily returning player base of several hundred.

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