Smoking Gun Bagels is a Sydney based store that creates hand rolled, wood fired Montreal Style Bagels.
Their love of crafting a Bagel that is head and shoulders above the local competition needed to be communicated to the local hospitality scene of Sydney in a new and memorable way.
Smoking Gun then partnered with Gamify in order to create a marketing campaign that not only informed customers of Smoking Gun's product line but also incentivised them to redeem their rewards and try these bagels for themselves. Read on to see the results.
Solution: Smoking Gun, having a process and product that sets them apart from the rest of the local hospitality scene of Sydney needed to continue on down the path of setting themselves apart from the competition.
Gamify created a "Match Game" for Smoking Gun as an alternative marketing campaign. The Gamification campaign offered both product awareness and incentives for customers through a rewards based competition that ran for just over a month.
At the end of each week there was a weekly winner of a Bagel Box (6 Bagels), across a 4 week campaign.
Step 1: Promote the new Smoking Gun "Match Game" through several streams of Social Media, such as Facebook and Instagram.
Step 2: Prompt players to share their results via social media and enter their details at the end of their games in order to submit their score for the weekly prize draw.
Step 3: Email all the successful participants within the game in order to award them their in-store redeemable Bagel Box.