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Smoking Gun Bagels

Smoking Gun Bagels was looking to reach customers in a new way. They wanted to increase social media shares and customer engagement through an "Engage and Reward" based competition. 

Smoking Gun Bagels is a Sydney based store that creates hand rolled, wood fired Montreal Style Bagels.

Their love of crafting a Bagel that is head and shoulders above the local competition needed to be communicated to the local hospitality scene of Sydney in a new and memorable way.

Smoking Gun then partnered with Gamify in order to create a marketing campaign that not only informed customers of Smoking Gun's product line but also incentivised them to redeem their rewards and try these bagels for themselves. Read on to see the results.

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RESULTS AT A GLANCE

Creating customer engagement through competition

AIM
  • Inform customers of Smoking Gun's line of Bagels
  • Build a stronger Social front with customers
  • Increase product sales
OUTCOME

665

UNIQUE PLAYERS

11,465

TOTAL PLAYS 

12,132

MINUTES OF GAMEPLAY

17.8

REPEAT PLAY AVG.

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Gamify Marketing Strategy

Solution: Smoking Gun, having a process and product that sets them apart from the rest of the local hospitality scene of Sydney needed to continue on down the path of setting themselves apart from the competition.

Gamify created a "Match Game" for Smoking Gun as an alternative marketing campaign. The Gamification campaign offered both product awareness and incentives for customers through a rewards based competition that ran for just over a month.

At the end of each week there was a weekly winner of a Bagel Box (6 Bagels), across a 4 week campaign.

Step 1: Promote the new Smoking Gun "Match Game" through several streams of Social Media, such as Facebook and Instagram.

Step 2: Prompt players to share their results via social media and enter their details at the end of their games in order to submit their score for the weekly prize draw.

Step 3: Email all the successful participants within the game in order to award them their in-store redeemable Bagel Box.

Results: At the end of the month long campaign, Smoking Gun engaged with just under 600 unique customers, most of which had multiple repeat plays of the game.

With the use of in-store iPads, Smoking Gun's customer base were interacting with the brand for longer periods of time as they attempted to secure their place at the top of that week's leaderboard.

The competition successfully grew Smoking Gun's Database and social engagement with its customers.

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