Read on about how Sage Intacct, a financial management software company, were wanting to give back to charity during the holiday season via a fun holiday game that would involve users within the charitable experience.
Sage Intacct is a financial management software company based in the US, that were looking to surprise and delight their current contact base of clients and customers with a fun holiday experience.
They were also wanting to give back to charity in the holiday season, so Sage approached Gamify in the hopes to create a fun holiday game that would both entertain Sage's customers but also help them contribute to the charitable giving process.
Gamify created a fun and festive snowball fight game that would provide a voting poll at the front end of each user's play-through.
This poll would offer a range of charities that the user could nominate for Sage to give towards. At the end of the month-long campaign, Sage would then tally up the votes and direct their charitable giving of $10,000 USD accordingly.
After users voted for their charity of choice they would then be able to play the game and share their experience with their family and friends on social media.
Gamify partnered with Survey Monkey and created a flawless user experience that went from the charity poll to the game itself, followed by social sharing icons.
For what was predominately a EDM (Electronic Direct Mail) focused campaign, there was a number of social shares across the month long campaign.
Not to mention the outstanding number of voters that contributed to the charity poll.
users submitted in the poll
Played the after-poll game