How ResMed's campaign greatly increased their sleep apnea test applicants, built brand awareness and educated their extended audience.
ResMed is a company that pioneers innovative solutions that treat and keep people out of the hospital, empowering them to live healthier, higher-quality lives. Their cloud-connected medical devices transform care for people with sleep apnea, COPD and other chronic diseases.
They approached Gamify in the hopes of bringing more people to their website and in turn take the sleep apnea test available. All the while they wanted to communicate this message in a fun and innovative way, to help build brand awareness and educate their extended audience on sleeping disorders.
Gamify created a bespoke ‘Endless runner & Quiz’ game. The game was customised to have designated sleep apnea trivia questions that would pop up throughout the game, leaving players to answer the questions correctly in order to continue their run.
ResMed, having the iconic Australian photographer Ken Duncan as a brand ambassador also got him to feature in the game and across the marketing material.
ResMed's reward incentives consisted of both weekly and grand prizes such as, Koala Mattresses, Pillows and an original work from Ken Duncan himself. The results where shared on social media along with videos and images created and promoted by Gamify.
The bespoke quiz/reaction game was a huge success. The combination of the two games was rewarding different reward centres in the user's brain, resulting in high completion rates.
50% of players went on to go to the website and take the sleep apnea quiz which was the clients most important objective and KPI, as well as increased their database with new users.
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