RedBalloon is Australia and New Zealand's leading experience gifts retailer, with over 2 million gift experiences and counting. Being as successful as they have, they set their sights on reaching a new demographic in which to market to.
The team at RedBalloon were wanting to giveaway a V8 supercar experience. They were also wanting to use this opportunity to create a promotion which could help them update their understanding of their current customer base and to expand to new ones.
Read below how Gamify helped RedBalloon reach their goals.
Solution: Redballoon had an Experience that was somewhat out of the norm to what the website usually has to offer. Choosing to see this as an opportunity rather than a challenge, they partnered up with Gamify to create a Redballoon themed “Race Battle Game”, to help build competition and excitement around the unique experience.
Step 1: Promote the new game and campaign through the Redballoon website, EDMs (electronic direct mail) and the Redballoon Facebook page.
Step 2: Prompt players to enter their details at the end of their games, in order to submit their scores and possibly go in the draw to win the prize of a V8 Supercar experience, while also gaining a 15% online promo code in the process.
Step 3: Email all the successful participant players with their 15% online promo code, along with informing the one winner of the V8 experience of their success and further information regarding the use of their prize.
With this competition Redballoon could use their branded game as a means to collect data in the process.