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Pita Pit

How a fast food franchise was looking to promote and maximise their sponsorship and partnership with "The Block NZ" through Gamification.

Why Pita Pit approached us

Pita Pit is a healthy alternative fast-food franchise, with locations in Australia, New Zealand, and North America.

After sponsoring the reality TV program "The Block NZ", Pita Pit were looking for a way to enhance their campaign and customer engagement, which is when they partnered with Gamify in order to create a Gamification campaign that would grow their customer-base, marketing to the viewers of "The Block NZ".

The solution

Pita Pit wanted to create a social media campaign through Facebook, that associated them with The Block NZ. They approached Gamify in order to create a competition based around a “Match Game” that would put players in the draw to win from a range of big and small rewards including:

  • Free Pita
  • Free Drinks
  • 4 Power tools courtesy of Bosch
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The results

The game reached over 4,000 people and achieved a 96.8% completion rate across 70,810 plays over a month-long campaign duration. With the average user replaying the game a stunning 17 times, the average user clocked in an outrageous 22.5 minutes of brand engagement.

Facebook related posts received a total of 346 likes, 37 shares and 159 comments, with the most frequent comment being “Addictive!”.

What was originally a campaign based on brand awareness grew into a brand loyalty campaign purely through the addictive game associated with realistic rewards.

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4,231

Unique players

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96.8%

Completion Rate

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70,810

Total Plays

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370

Organic Social Shares

See who else we have helped

A month-long campaign ran by a fast food chain in New Zealand, that successfully engaged thousands of unique players and over 29,000 plays.

View case study

How one the worlds largest fast food chains used gamification to increase previous years sales by 106%!

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See how a popular online brand gained a better understanding of their Database through "Engage and Reward" Gamification and some friendly competition.

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Interested in trying gamification for your business?

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