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Marketing

Game Genre & Statistics: Not All Games Are Created Equal (part 1)

If there has ever been a myth that has been further debunked than any other in 2021, it is that of game campaigns only appealing to young males within…

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How to Make a Game without Coding

Have you always wanted to make a video game but don’t know where you would even start to make that happen? Fortunately, making a game without coding i…

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The 8 Steps to working with Gamify

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild Netflix: The Gamification of Television Continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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How to Implement Multiscreen Advertising Strategies

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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Social Gamification, Mobile Apps, Personalization - Gamification 2021

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamification in 2021: Future of Immersive Technologies

In 2021, we can expect Gamification to step into a new level of accessibility, functionality and lifestyle integration as it would seem Gamification h…

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How To Pitch a Gamified Campaign To Your client - Advergames Campaign

You’ve done the research, you’ve read up on the benefits of an Advergame campaign and how a partnership with Gamify can add another arrow to your quiv…

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Game Template vs Custom Built Game - Which is better?

So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…

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Advergaming: How Video Game Advertising Helps With Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason.

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In Game Advertising - Gaming, VR, Pop Culture Intersection

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Targeting Transformist Demographic For Gamified Marketing

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame campaign for greater results (video)

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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The Psychology Behind Gamification - Changing User Behaviour

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: Gamification in Movies - Gamified Television

Black Mirror: Bandersnatch, looks to be the beginning of a big movement in Gamified home entertainment, which may just be the answer to Netflix’s stro…

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7 More Gamification Mistakes To Avoid

Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …

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How your Branded Content can be Fun & Engaging Via Gamification

Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…

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7 Gamification mistakes and how to avoid them

Unfortunately, gamification isn’t as simple as throwing some game mechanics at a task and hoping for the best. It is becoming abundantly clear that th…

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What's in store for Digital Marketing in 2021 To Influence Buyers?

As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …

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How AI is changing the Digital Marketing Landscape

The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…

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How Marketing Funnel Automation Nurtures Leads Into Sales

3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…

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10 Biggest Marketing Mistakes Online and How to Avoid Them

Marketing online isn’t just another promotional option, it should be where most of your marketing efforts are geared towards, in fact it is no longer …

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Is Activity valid compared to Engagement in Gamification?

This day and age, most Gamification structures have the intent of creating progression within the User Experience. So, what happens when Gamification …

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How HTML5 games and Facebook are helping game developers

Facebook has come a long way from its original format, what was once a simple social media channel for friends and family to stay connected on, has si…

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7 Things About Gamification Campaign Your Boss Wants To Know

“Wow, a gamified campaign sounds awesome! I'm just not sure how to get my Boss onboard”

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Gamification Campaign: What To Consider Before Commissioning A Game

You want to shake up your brand’s approach to marketing with a gamified campaign. You have an idea for a game that you’re excited about it and you bel…

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Buyer Behaviour - How Digital Marketing is Influencing It

The internet is a game-changer in every sense. Almost every aspect of modern life is in some way altered through the inclusion of internet functionali…

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How to shoot marketing content with clients stress-free

An account of Gamify’s time with Ken Duncan along with a pre-production checklist.

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The Ultimate Cheat Sheet on Changing Buyer Behaviour Via Gamification

Psychology impacts nearly every aspect of a customer’s interaction with a brand from brand preconceptions to decision making and all the way through t…

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What will Digital Marketing look like in 5 years - Predictions

In the ever-evolving industry of digital marketing, the need to have great foresight regarding what twists and turns lay ahead for your marketing jour…

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