Tesla has unveiled its new Model 3 and Model X cars simultaneously into both the physical and gaming worlds last week.
Hyper-casual games have improved the mobile gaming experience in an unexpected way.
It's estimated that there are about 2.2 billion gamers on this planet; this is about 1/3rd of the total human population! In case you haven't noticed,…
5 Gamification Examples Gamification has been used effectively over a wide-range of different fields. Including fitness, education, productivity and…
We’re in the age of a digital explosion. From digital advertisements in Times Square and billboards along the freeway, to our handheld mobile devices—…
However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …
Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…
“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…
We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…
If there has ever been a myth that has been further debunked than any other in 2021, it is that of game campaigns only appealing to young males within…
Have you always wanted to make a video game but don’t know where you would even start to make that happen? Fortunately, making a game without coding i…
Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…
"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s
People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …
Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…
In 2021, we can expect Gamification to step into a new level of accessibility, functionality and lifestyle integration as it would seem Gamification h…
You’ve done the research, you’ve read up on the benefits of an Advergame campaign and how a partnership with Gamify can add another arrow to your quiv…
So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…
Advergaming has been around for years, but it’s never been more popular than right now—and for good reason.
An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …
A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…
When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…
Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…
Black Mirror: Bandersnatch, looks to be the beginning of a big movement in Gamified home entertainment, which may just be the answer to Netflix’s stro…
Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …
Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…
Unfortunately, gamification isn’t as simple as throwing some game mechanics at a task and hoping for the best. It is becoming abundantly clear that th…
As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …
The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…
3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…
