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Marketing

Active vs Passive Marketing

When offering a product or service to customers, the importance of Marketing in order to be a success soon becomes clear. The unique forms of Marketin…

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The 5 Different forms of Gamification Marketing

Gamification has been widely applied in marketing strategies over the years, yet it can take several forms. Forbes, in 2013 estimated that over 70% of…

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21 Reasons to Use Games in Your Marketing Strategy

In recent years, with the rise of the internet and online marketing, many companies have turned to mobile games in order to boost their marketing camp…

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7 Best Gamification Examples 2020 (video)

Our top 7 examples of gamification include Headspace, KFC, Under Armour, M&Ms, Starbucks, Nike, & Duolingo. All 7 examples illustrate how gamification…

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Tesla's Video Game Marketing Campaign

Tesla has unveiled its new Model 3 and Model X cars simultaneously into both the physical and gaming worlds last week.

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How to Create 'Hyper-Casual' Games for Marketing

Hyper-casual games have improved the mobile gaming experience in an unexpected way.

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Enhancing UX With Gamification Elements

It's estimated that there are about 2.2 billion gamers on this planet; this is about 1/3rd of the total human population! In case you haven't noticed,…

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5 Top Examples of Gamification - Dr Zac

  5 Gamification Examples Gamification has been used effectively over a wide-range of different fields. Including fitness, education, productivity and…

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Hyper Casual Games Marketing & Monetization Strategies - Gamify

We’re in the age of a digital explosion. From digital advertisements in Times Square and billboards along the freeway, to our handheld mobile devices—…

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Gamification: Expectation vs Reality

However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …

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Advergame: What Makes it Effective & Gets You The Most ROI?

Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…

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The Gamification principles within Daniel Pink's Book, Drive

“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…

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Gamer Motivation Framework: Not all games are created equal (part 2)

We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…

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Game Genre & Statistics: Not All Games Are Created Equal (part 1)

If there has ever been a myth that has been further debunked than any other in 2020, it is that of game campaigns only appealing to young males within…

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How to Make a Game without Coding

Have you always wanted to make a video game but don’t know where you would even start to make that happen? Fortunately, making a game without coding i…

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The 8 Steps to working with Gamify

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild Netflix: The Gamification of Television Continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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How to Implement Multiscreen Advertising Strategies

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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Social Gamification, Mobile Apps, Personalization - Gamification 2020

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamification in 2020: Future of Immersive Technologies

In 2020, we can expect Gamification to step into a new level of accessibility, functionality and lifestyle integration as it would seem Gamification h…

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How To Pitch a Gamified Campaign To Your client - Advergames Campaign

You’ve done the research, you’ve read up on the benefits of an Advergame campaign and how a partnership with Gamify can add another arrow to your quiv…

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Game Template vs Custom Built Game - Which is better?

So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…

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Advergaming: How Video Game Advertising Helps With Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason.

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In Game Advertising - Gaming, VR, Pop Culture Intersection

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Targeting Transformist Demographic For Gamified Marketing

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame campaign for greater results

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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The Psychology Behind Gamification - Changing User Behaviour

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: Gamification in Movies - Gamified Television

Black Mirror: Bandersnatch, looks to be the beginning of a big movement in Gamified home entertainment, which may just be the answer to Netflix’s stro…

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7 More Gamification Mistakes To Avoid

Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …

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