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Marketing

Hyper Casual Games Marketing & Monetization Strategies - Gamify

We’re in the age of a digital explosion. From digital advertisements in Times Square and billboards along the freeway, to our handheld mobile devices—…

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Gamification: Expectation vs Reality

However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …

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What makes for an effective Advergame?

Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…

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The Gamification principles within Daniel Pink's “Drive”

“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…

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Not all games are created equal Pt2.

We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…

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Not all games are created equal Pt1.

If there has ever been a myth that has been further debunked than any other in 2019, it is that of game campaigns only appealing to youths and males w…

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How to Develop a Game without Coding

Advergames are games specifically created to promote a particular product or service, allowing companies to seamlessly integrate ads into digital gami…

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The 8 stages of working with Gamify (Video)

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild: The Gamification of Television continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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How to Implement Multiscreen Advertising Strategies

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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Gamification in 2019: A More Mature Approach (Pt 2)

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamification in 2019: A More Mature Approach (Pt 1)

Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …

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How To Pitch a Gamified Campaign To Your client - Advergames Campaign

You’ve done the research, you’ve read up on the benefits of an Advergame campaign and how a partnership with Gamify can add another arrow to your quiv…

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Templated Games vs Custom Built - Which is better?

So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…

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How Game Advertising Is Built For Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…

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In Game Advertising - Gaming, VR, Pop Culture Intersection

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Targeting Transformist Demographic For Marketing

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame campaign for greater results

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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The Psychology Behind Gamification - Changing Users Behaviour

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: The Gamification of Television

As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Black …

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7 More Gamification Mistakes To Avoid

Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …

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How your Branded Content can be Fun & Engaging Via Gamification

Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…

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7 Common Gamification Mistakes To Avoid

Unfortunately, gamification isn’t as simple as throwing in some badges & leaderboards and hoping for the best. It is becoming abundantly clear that th…

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What's in store for Digital Marketing in 2020 To Influence Buyers?

As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …

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How AI is changing the Digital Marketing Landscape

The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…

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How Marketing Funnel Automation Nurtures Leads Into Sales

3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…

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10 Biggest Online Marketing Mistakes and How to Avoid Them

Marketing online isn’t just another promotional option, it should be where most of your marketing efforts are geared towards, in fact it is no longer …

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Is Activity valid compared to Engagement in Gamification?

This day and age, most Gamification structures have the intent of creating progression within the User Experience. So, what happens when Gamification …

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How HTML5 games and Facebook are helping game developers

Facebook has come a long way from its original format, what was once a simple social media channel for friends and family to stay connected on, has si…

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7 Things About Gamification Your Boss Wants To Know

“Wow, this sounds awesome! I'm just not sure how to get my Boss onboard”

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