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Marketing

21 Reasons to Use Games in Your Marketing Strategy

People have loved games since the beginning of time. Mind games, board games, and card games have now evolved into online games and game apps for elec…

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7 Best Gamification Examples 2020

Before we get into the following 7 Gamification examples and what made them so effective, let’s take a look at gamification in its simplest form. As a…

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Adobe Flash is Dead but Gamification Marketing lives on

In an official announcement made by Adobe in July 2017, the company stated that it would stop updating and distributing the Flash Player at the end of…

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Tesla's Video Game Marketing Campaign

Tesla’s dropped their new Model X & 3 into both the physical world and the gaming world at the same time late last week.

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How to Create 'Hyper-Casual' Games for Marketing

Hyper casual games have improved the mobile gaming experience in an unexpected way. Hyper-casual games are known for their simple gameplay and minimal…

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Enhancing UX With Gamification

It's estimated that there are about 2.2 billion gamers on this planet; this is about 1/3rd of the total human population! In case you haven't noticed,…

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5 Top Examples of Gamification - Dr Zac

  5 Gamification Examples Gamification has been used effectively over a wide-range of different fields. Including fitness, education, productivity and…

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Hyper Casual Games Marketing & Monetization Strategies - Gamify

We’re in the age of a digital explosion. From digital advertisements in Times Square and billboards along the freeway, to our handheld mobile devices—…

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Gamification: Expectation vs Reality

However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …

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Advergame: What Makes it Effective & Gets You The Most ROI?

Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…

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The Gamification principles within Daniel Pink's Book, Drive

“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…

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Gamer Motivation Framework: Not all games are created equal (part 2)

We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…

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Game Genre & Statistics: Not All Games Are Created Equal (part 1)

If there has ever been a myth that has been further debunked than any other in 2020, it is that of game campaigns only appealing to young males within…

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How to Make a Game without Coding

Want to make a video game but don't know how to code? Here are 5 top platforms that let you get started - for FREE, NO Coding required.  

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The 8 Steps to working with Gamify

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild Netflix: The Gamification of Television Continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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How to Implement Multiscreen Advertising Strategies

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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Social Gamification, Mobile Apps, Personalization - Gamification 2020

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamification in 2020: Future of Immersive Technologies

Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …

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How To Pitch a Gamified Campaign To Your client - Advergames Campaign

You’ve done the research, you’ve read up on the benefits of an Advergame campaign and how a partnership with Gamify can add another arrow to your quiv…

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Game Template vs Custom Built Game - Which is better?

So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…

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Advergaming: How Video Game Advertising Helps With Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…

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In Game Advertising - Gaming, VR, Pop Culture Intersection

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Targeting Transformist Demographic For Gamified Marketing

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame campaign for greater results

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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The Psychology Behind Gamification - Changing Users Behaviour

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: Gamification in Movies - Gamified Television

As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Black …

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Gamification Mistakes: 7 More Things To Avoid

Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …

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How your Branded Content can be Fun & Engaging Via Gamification

Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…

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Gamification Mistakes To Avoid: Prevent Waste of Marketing Dollars

Unfortunately, gamification isn’t as simple as throwing in some badges & leaderboards and hoping for the best. It is becoming abundantly clear that th…

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