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Marketing on Hyper-Casual Games 101

We’re in the age of a digital explosion. From digital advertisements in Times Square and billboards along the freeway, to our handheld mobile devices—…

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Gamification: Expectation vs Reality

However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …

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What makes for an effective Advergame?

Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…

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The Gamification principles within Daniel Pink's “Drive”

“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…

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Not all games are created equal Pt2.

We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…

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Not all games are created equal Pt1.

If there has ever been a myth that has been further debunked than any other in 2019, it is that of game campaigns only appealing to youths and males w…

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How to Develop a Game without Coding

Advergames are games specifically created to promote a particular product or service, allowing companies to seamlessly integrate ads into digital gami…

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The 8 stages of working with Gamify (Video)

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild: The Gamification of Television continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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Why Mobile is beating TV in 2019

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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