Gamification is built upon game mechanics, proven to motivate and engage users. While I know that sole reliance upon game mechanics is not enough to e…
The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…
We’re fast approaching that time of the year when people argue over whether or not Die Hard is a Christmas movie, people overplay “All I want for Chri…
We’ve all been taught that to know your key demographic is to know your target audience, even the team here at Gamify are accountable for spreading th…
3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…
Marketing online isn’t just another promotional option, it should be where most of your marketing efforts are geared towards, in fact it is no longer …
Being well at the backend of 2018, Augmented, Virtual and Mixed Reality have well and truly surpassed the murmurs to find that they’re currently at th…
It’s that time of the year, when you’re completely justified in locking yourself away from all the trick ’r treaters, putting on some scary movies and…
Gamification has been a general term that has continued to gain traction and popularity in a lot of different categories, one of the most shining exam…
This day and age, most Gamification structures have the intent of creating progression within the User Experience. So, what happens when Gamification …
Facebook has come a long way from its original format, what was once a simple social media channel for friends and family to stay connected on, has si…
“Wow, a gamified campaign sounds awesome! I'm just not sure how to get my Boss onboard”
You want to shake up your brand’s approach to marketing with a gamified campaign. You have an idea for a game that you’re excited about it and you bel…
The internet is a game-changer in every sense. Almost every aspect of modern life is in some way altered through the inclusion of internet functionali…
Since the mid-90s, Flash technology has had a monopoly on developing multimedia components for websites. Fast forward to today and we have seen Adobe …
Have you ever gone for a job that you felt you were perfect for but in the end found that you were overlooked for something that seemed rather trivial…
This week is Ask a Stupid Question Day (Friday, 28th of September)… seriously, it's a thing. So, in keeping with the day I have a Stupid question of m…
So Procrastination Day was two weeks ago… Gamify missed the deadline for our list of the 10 Best Productivity Apps. So, as all the procrastinators say…
The Comedian and host of Full Frontal with Samantha Bee, is a driving force in the commentary on contemporary issues both in the US and around the glo…
An account of Gamify’s time with Ken Duncan along with a pre-production checklist.
Psychology impacts nearly every aspect of a customer’s interaction with a brand from brand preconceptions to decision making and all the way through t…
In the ever-evolving industry of digital marketing, the need to have great foresight regarding what twists and turns lay ahead for your marketing jour…
At Gamify, we've discovered over time, across multiple case studies that we could identify consistent patterns being revealed in successful marketing …
Most digital marketing these days is implemented through websites, direct mail and various social network streams, however we’re always looking for th…
On June 26, 2018, Gamify’s Managing Director Tony Walden and myself (John Shannon, CEO), both made an appearance on Shark Tank Australia, in order to …
In the modern marketing landscape, there are tried and true methods and flash in the pan strategies. The truth is, marketing is always evolving with t…
China’s tech giant TENCENT poised to take over.
Gaming and Advertising! Gone are the days of one-sided advertising, today’s consumers are willing to give you feedback on their preferences and feelin…
As a marketer you need to first know your target audience and what action you want them to take.
Gone are the days of one-sided advertising. Today, consumers are willing to give you feedback on their preferences and feelings toward your brand. But…
