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Gamification in Movies and TV

Gamification at Trade Shows: 13 Ways to Make it Work

So you’ve decided that for the upcoming trade show, you really want your kiosk to stand out, so as to not get lost in a sea of mediocre stalls and set…

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Advergaming: How Video Game Advertising Helps With Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason.

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What Video Games do to your Brain - Effects of Gaming

For those of you who have grown up hearing from their parents, “Don’t play that video game for too long, it’ll rot your brain”, let’s take a deep-dive…

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In Game Advertising - Gaming, VR, Pop Culture Intersection

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Targeting Transformist Demographic For Gamified Marketing

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame campaign for greater results (video)

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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Game Marketing Buzzwords - Advergaming, Transmedia, Brandification

The world of marketing through the lens of games, isn’t as simple as referring to any marketing venture as Advergaming. There are varied marketing opt…

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The Four Lenses of Game Making by Tadhg Kelly

For years, both games and their makers have been viewed through the lens of either gameplay or story. This has knowingly been an inadequate view until…

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The Bartle Test of Gamer Psychology - Gamer Types

When it comes to designing a gamified experience for your audience, there are things to consider beyond demographics. There is also a need to identify…

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The 10 Best Gamification Blogs to Follow For Gamification Trends 2021

If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…

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The Psychology Behind Gamification - Changing User Behaviour

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: Gamification in Movies - Gamified Television

Black Mirror: Bandersnatch, looks to be the beginning of a big movement in Gamified home entertainment, which may just be the answer to Netflix’s stro…

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7 More Gamification Mistakes To Avoid

Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …

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How your Branded Content can be Fun & Engaging Via Gamification

Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…

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7 Gamification mistakes and how to avoid them

Unfortunately, gamification isn’t as simple as throwing some game mechanics at a task and hoping for the best. It is becoming abundantly clear that th…

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Fortnite's use of Hip-Hop culture - Video Games & Hip Hop Intersection

Intellectual Property has always being a legal topic that has been hard to truly nail down and define. With a gaming giant like Fortnite being the lat…

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Christmas Video Games - Gamify’s Top 10 Favourite

It’s Christmas! And Gamify is getting into the spirit of the season, by giving the gift of listing off our 10 favourite Christmas-themed video games. …

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What's in store for Digital Marketing in 2021 To Influence Buyers?

As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …

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How Gamification is helping you with last minute Christmas shopping

At this point in time, if you haven’t done your Christmas shopping you’re probably really starting to feel the squeeze (don’t worry, you’re not alone)…

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8 Technology trends set to transform e-learning

As we conclude 2018 and look forward to what lay ahead in 2019, lets assess which e-learning trends are going to gain traction in the year ahead.

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How to shift Brand perception: Set SMART goals

Brand perception is how consumers view your brand and, although it can be influenced by you, it’s usually not without its challenges. What is understo…

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Gamify's Review on Brian Burke's Book on Gamification

Being both avid readers and big believers in Gamification enhancing menial tasks, of course we had to read Brian Burke’s “Gamify - How gamification mo…

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Video Game Ninjas - Gamify's Top 10 for International Ninja Day

This year's International Ninja Day is Sunday, December 5th, so Gamify would love to celebrate this special day by counting down our favourite Ninja c…

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Mobile Gaming Makes Up Over 50% of the Global Games Market

Gaming has quietly infiltrated every area of pop culture and as a result, has become a part of our everyday lives also. Those games of Candy Crush you…

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Why Gamification in Hospitality is so effective

Since gamification’s humble beginnings, it has always lent itself towards the hospitality industry, the use of game elements to help make promotions, …

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What Game Mechanics are used in Gamification?

Gamification is built upon game mechanics, proven to motivate and engage users. While I know that sole reliance upon game mechanics is not enough to e…

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How AI is changing the Digital Marketing Landscape

The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…

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Why Retailers Should Consider Gamification to Boost Sales At Christmas

We’re fast approaching that time of the year when people argue over whether or not Die Hard is a Christmas movie, people overplay “All I want for Chri…

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Marketing Tips: Why You Need to Focus More on Consumer Intent

We’ve all been taught that to know your key demographic is to know your target audience, even the team here at Gamify are accountable for spreading th…

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How Marketing Funnel Automation Nurtures Leads Into Sales

3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…

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