The world of marketing through the lens of games, isn’t as simple as referring to any marketing venture as Advergaming. There are varied marketing opt…
For years, both games and their makers have been viewed through the lens of either gameplay or story. This has knowingly been an inadequate view until…
When it comes to designing a gamified experience for your audience, there are things to consider beyond demographics. There is also a need to identify…
If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…
Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…
Black Mirror: Bandersnatch, looks to be the beginning of a big movement in Gamified home entertainment, which may just be the answer to Netflix’s stro…
Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …
Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…
Unfortunately, gamification isn’t as simple as throwing some game mechanics at a task and hoping for the best. It is becoming abundantly clear that th…
Intellectual Property has always being a legal topic that has been hard to truly nail down and define. With a gaming giant like Fortnite being the lat…
It’s Christmas! And Gamify is getting into the spirit of the season, by giving the gift of listing off our 10 favourite Christmas-themed video games. …
As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …
At this point in time, if you haven’t done your Christmas shopping you’re probably really starting to feel the squeeze (don’t worry, you’re not alone)…
As we conclude 2018 and look forward to what lay ahead in 2019, lets assess which e-learning trends are going to gain traction in the year ahead.
Brand perception is how consumers view your brand and, although it can be influenced by you, it’s usually not without its challenges. What is understo…
Being both avid readers and big believers in Gamification enhancing menial tasks, of course we had to read Brian Burke’s “Gamify - How gamification mo…
Today is International Ninja Day (Saturday, December 5th), so Gamify would love to celebrate the day by counting down our favourite Ninja characters i…
Gaming has quietly infiltrated every area of pop culture and as a result, has become a part of our everyday lives also. Those games of Candy Crush you…
Since gamification’s humble beginnings, it has always lent itself towards the hospitality industry, the use of game elements to help make promotions, …
Gamification is built upon game mechanics, proven to motivate and engage users. While I know that sole reliance upon game mechanics is not enough to e…
The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…
We’re fast approaching that time of the year when people argue over whether or not Die Hard is a Christmas movie, people overplay “All I want for Chri…
We’ve all been taught that to know your key demographic is to know your target audience, even the team here at Gamify are accountable for spreading th…
3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…
Marketing online isn’t just another promotional option, it should be where most of your marketing efforts are geared towards, in fact it is no longer …
Being well at the backend of 2018, Augmented, Virtual and Mixed Reality have well and truly surpassed the murmurs to find that they’re currently at th…
It’s that time of the year, when you’re completely justified in locking yourself away from all the trick ’r treaters, putting on some scary movies and…
Gamification has been a general term that has continued to gain traction and popularity in a lot of different categories, one of the most shining exam…
This day and age, most Gamification structures have the intent of creating progression within the User Experience. So, what happens when Gamification …
Facebook has come a long way from its original format, what was once a simple social media channel for friends and family to stay connected on, has si…
