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Do violent video games actually decrease violent behaviour?

Mobile Gaming Market Makes Up More than 50% of the Global Games Market

Gaming has quietly infiltrated every area of pop culture and as a result has become a part of our everyday lives also. You don’t think so? Those games…

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Hospitality Industry and Gamification Are a Match Made in Heaven

Since Gamification’s humble beginnings, it has always lent itself towards the Hospitality industry, albeit the early days were full of trial & error. …

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What are Game Mechanics For A Successful Gamification Campaign?

Gamification is built upon game mechanics, proven to motivate and engage users. While I know that sole reliance upon game mechanics is not enough to e…

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How AI is changing the Digital Marketing Landscape

The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…

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Why Retailers Should Consider Gamification to Boost Sales At Christmas

We’re fast approaching that time of the year when people argue over whether or not Die Hard is a Christmas movie, people overplay “All I want for Chri…

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Marketing Tips: Why You Need to Focus More on Consumer Intent

We’ve all been taught that to know your key demographic is to know your target audience, even the team here at Gamify are accountable for spreading th…

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How Marketing Funnel Automation Nurtures Leads Into Sales

3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…

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10 Biggest Marketing Mistakes Online and How to Avoid Them

Marketing online isn’t just another promotional option, it should be where most of your marketing efforts are geared towards, in fact it is no longer …

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The Reality of AR, VR and MR Technology

Being well at the backend of 2018, Augmented, Virtual and Mixed Reality have well and truly surpassed the murmurs to find that they’re currently at th…

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Top 10 games to play this Halloween by Gamify

It’s that time of the year, when you’re completely justified in locking yourself away from all the trick ’r treaters, putting on some scary movies and…

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10 Benefits Your Company Can Gain From Business Gamification

Gamification has been a general term that has continued to gain traction and popularity in a lot of different categories, one of the most shining exam…

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Is Activity valid compared to Engagement in Gamification?

This day and age, most Gamification structures have the intent of creating progression within the User Experience. So, what happens when Gamification …

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How HTML5 games and Facebook are helping game developers

Facebook has come a long way from its original format, what was once a simple social media channel for friends and family to stay connected on, has si…

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7 Things About Gamification Campaign Your Boss Wants To Know

“Wow, a gamified campaign sounds awesome! I'm just not sure how to get my Boss onboard”

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Gamification Campaign: What To Consider Before Commissioning A Game

You want to shake up your brand’s approach to marketing with a gamified campaign. You have an idea for a game that you’re excited about it and you bel…

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Buyer Behaviour - How Digital Marketing is Influencing It

Technology has made our lives both easier and busier in the same instance, we have become capable of doing more in our day-to-day lives at the cost of…

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Using HTML5 Instead of Flash - Adobe Flash Alternatives

Since the mid 90s, Flash technology had the monopoly on developing multimedia components for websites. Fast forward to today and we have seen Adobe co…

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How Gamification in Business is Helping Eradicate Unconscious Bias

Have you ever gone for a job that you felt you were perfect for but in the end found that you were overlooked for something that seemed rather trivial…

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Why You Should Invest For ROI into Customer Happiness

This week is Ask a Stupid Question Day (Friday, 28th of September)… seriously, it's a thing. So, in keeping with the day I have a Stupid question of m…

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Productivity Apps to Help You Stay Organized - Gamified Task Manager

So Procrastination Day was two weeks ago… Gamify missed the deadline for our list of the 10 Best Productivity Apps. So, as all the procrastinators say…

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Samantha Bee's plan to Gamify voting & Increase Voter Turnout

The Comedian and host of Full Frontal with Samantha Bee, is a driving force in the commentary on contemporary issues both in the US and around the glo…

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How to shoot marketing content with clients stress-free

    An account of Gamify’s time with Ken Duncan along with a pre-production checklist.     

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The Ultimate Cheat Sheet on Changing Buyer Behaviour Via Gamification

Psychology impacts nearly every aspect of a customer’s interaction with a brand from brand preconceptions to decision making and all the way through t…

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What will Digital Marketing look like in 5 years - Predictions

In the ever-evolving industry of digital marketing, the need to have great foresight regarding what twists and turns lay ahead for your marketing jour…

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8 Pillars Of Successful Marketing Campaigns - Gamify

At Gamify, we've discovered over time, across multiple case studies that we could identify consistent patterns being revealed in successful campaigns.…

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Why Gamification Marketing isn't just the “Next Big Thing”

Most digital marketing these days is implemented through websites, direct mail and various social network streams, however we’re always looking for th…

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Gamify Team gets in the Shark Tank Australia

On June 26, 2018, Gamify’s Managing Director Tony Walden and myself (John Shannon, CEO), both made an appearance on Shark Tank Australia, in order to …

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13 Reasons Why You Should Use Gamification in your Marketing Strategy

In the modern landscape of Marketing there are tried and true methods, flash in the pan strategies, misguided attempts and processes built on buzzword…

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Gamification Case Studies 2019 Examples

Theres are 7  Gamification Examples and what made them so effective. As the parent of any small child could tell you, turning an activity into a game …

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