Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later…
So you’ve decided that for the upcoming trade show, you really want your kiosk to standout so to not get lost in a sea of mediocre stalls and setups t…
Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…
For those of you who have grown up hearing from their parents, “Don’t play that video game for too long, it’ll rot your brain”. Lets take a deep-dive …
An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …
A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…
When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…
The world of marketing through the lens of games, isn’t as simple as referring to any marketing venture as Advergaming. There are varied marketing opt…
For years, both games and their makers have been viewed through the lens of either gameplay or story. This has knowingly been an inadequate view until…
When it comes to designing a gamified experience for your audience, there are factors to consider beyond the common marketing segmentation of demograp…
If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…
Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…
As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Black …
Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …
Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…
Unfortunately, gamification isn’t as simple as throwing in some badges & leaderboards and hoping for the best. It is becoming abundantly clear that th…
Intellectual Property has always being a legal topic that has been hard to truly nail down and define. With a gaming giant like Fortnite being the lat…
It’s Christmas! And Gamify is getting into the Spirit of the season, by giving the gift of a listicle, in the form of our 10 favourite Christmas theme…
As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …
At this point in time, if you haven’t done your Christmas shopping you’re probably really starting to feel the squeeze (don’t worry, you’re not alone)…
As we conclude 2018 and look forward to what lay ahead in 2019, lets assess which e-learning trends are going to gain traction in the year ahead.
Brand perception is how consumers view your brand and, although it can be influenced by you, it’s usually not without it’s challenges. What is underst…
Being both avid readers and big believers in Gamification enhancing menial tasks, of course we had to read Brian Burke’s “Gamify - How gamification mo…
This week is International Ninja Day (Wednesday, December 5th), so Gamify would love to take this opportunity to shine a light on some of our favourit…
Gaming has quietly infiltrated every area of pop culture and as a result has become a part of our everyday lives also. You don’t think so? Those games…
Since Gamification’s humble beginnings, it has always lent itself towards the Hospitality industry, albeit the early days were full of trial & error. …
Gamification is built upon game mechanics, proven to motivate and engage users. While I know that sole reliance upon game mechanics is not enough to e…
The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…
We’re fast approaching that time of the year when people argue over whether or not Die Hard is a Christmas movie, people overplay “All I want for Chri…
We’ve all been taught that to know your key demographic is to know your target audience, even the team here at Gamify are accountable for spreading th…
