<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=389947698515551&amp;ev=PageView&amp;noscript=1">

10 Common Myths About Gamification

The History of Gamification - Journey from 1896 to the 21st Century

Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later…

Read Article

How to Host an Advergame in Your Trade Show Booth For The Best ROI

So you’ve decided that for the upcoming trade show, you really want your kiosk to standout so to not get lost in a sea of mediocre stalls and setups t…

Read Article

Advergaming: How Video Game Advertising Helps With Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…

Read Article

What Video Games do to your Brain - Effects of Gaming

For those of you who have grown up hearing from their parents, “Don’t play that video game for too long, it’ll rot your brain”. Lets take a deep-dive …

Read Article

In Game Advertising - Gaming, VR, Pop Culture Intersection

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

Read Article

Targeting Transformist Demographic For Gamified Marketing

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

Read Article

Five ways to enhance your advergame campaign for greater results

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

Read Article

Game Marketing Buzzwords - Advergaming, Transmedia, Brandification

The world of marketing through the lens of games, isn’t as simple as referring to any marketing venture as Advergaming. There are varied marketing opt…

Read Article

The Four Lenses of Game Making by Tadhg Kelly

For years, both games and their makers have been viewed through the lens of either gameplay or story. This has knowingly been an inadequate view until…

Read Article

Bartle Test of Gamer Psychology - Gamer Tests - Types of Gamers

When it comes to designing a gamified experience for your audience, there are factors to consider beyond the common marketing segmentation of demograp…

Read Article

The 10 Best Gamification Blogs to Follow For Gamification Trends

If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…

Read Article

The Psychology Behind Gamification - Changing Users Behaviour

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

Read Article

Bandersnatch: Gamification in Movies - Gamified Television

As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Black …

Read Article

Gamification Mistakes: 7 More Things To Avoid

Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …

Read Article

How your Branded Content can be Fun & Engaging Via Gamification

Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…

Read Article

Gamification Mistakes To Avoid: Prevent Waste of Marketing Dollars

Unfortunately, gamification isn’t as simple as throwing in some badges & leaderboards and hoping for the best. It is becoming abundantly clear that th…

Read Article

Fortnite's use of Hip-Hop culture - Video Games & Hip Hop Intersection

Intellectual Property has always being a legal topic that has been hard to truly nail down and define. With a gaming giant like Fortnite being the lat…

Read Article

Christmas Video Games - Gamify’s Top 10 Favourite

It’s Christmas! And Gamify is getting into the Spirit of the season, by giving the gift of a listicle, in the form of our 10 favourite Christmas theme…

Read Article

What's in store for Digital Marketing in 2020 To Influence Buyers?

As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …

Read Article

How Gamification is helping you with last minute Christmas shopping

At this point in time, if you haven’t done your Christmas shopping you’re probably really starting to feel the squeeze (don’t worry, you’re not alone)…

Read Article

8 Technology trends set to transform e-learning

As we conclude 2018 and look forward to what lay ahead in 2019, lets assess which e-learning trends are going to gain traction in the year ahead.

Read Article

How to shift Brand perception: Set SMART goals

Brand perception is how consumers view your brand and, although it can be influenced by you, it’s usually not without it’s challenges. What is underst…

Read Article

Gamify's Review on Brian Burke's Book on Gamification

Being both avid readers and big believers in Gamification enhancing menial tasks, of course we had to read Brian Burke’s “Gamify - How gamification mo…

Read Article

Video Game Ninjas - Gamify's Top 10 for International Ninja Day

This week is International Ninja Day (Wednesday, December 5th), so Gamify would love to take this opportunity to shine a light on some of our favourit…

Read Article

Mobile Gaming Market Makes Up More than 50% of the Global Games Market

Gaming has quietly infiltrated every area of pop culture and as a result has become a part of our everyday lives also. You don’t think so? Those games…

Read Article

Hospitality Industry and Gamification Are a Match Made in Heaven

Since Gamification’s humble beginnings, it has always lent itself towards the Hospitality industry, albeit the early days were full of trial & error. …

Read Article

What are Game Mechanics For A Successful Gamification Campaign?

Gamification is built upon game mechanics, proven to motivate and engage users. While I know that sole reliance upon game mechanics is not enough to e…

Read Article

How AI is changing the Digital Marketing Landscape

The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…

Read Article

Why Retailers Should Consider Gamification to Boost Sales At Christmas

We’re fast approaching that time of the year when people argue over whether or not Die Hard is a Christmas movie, people overplay “All I want for Chri…

Read Article

Marketing Tips: Why You Need to Focus More on Consumer Intent

We’ve all been taught that to know your key demographic is to know your target audience, even the team here at Gamify are accountable for spreading th…

Read Article

Sign up to get updated on Gamify’s latest content.

subscribe-bg