Gamification in Marketing Strategies - Gamify Blog

How Gamification Increased Sales Team Results in 2021

Written by John Shannon | Sep 21, 2021 1:00:00 AM

Gamification has been proven to provide some positive results throughout many different departments of a company. At Gamify, we've seen some incredible growth particularly when gamification gets implemented within the sales department.

Using gamification tactics such as competition, rewards, badges, leaderboards, and point distribution has had a massive effect on sales teams’ engagement and in return, their results.

If gamification is implemented correctly, and mistakes are avoided, it will increase your team's morale and sales results in the long term.

But what actual benefits come into place to produce such positive results? Here are 6 ways Gamification can improve your sales team results in 2021.

  1. Generate a culture of collaboration
  2. Increase in engagement and sales
  3. Competition and Reward-Based recognition
  4. Communication
  5. Desire to win
  6. Better mentorship

Generate a culture of collaboration

In the last year, the COVID-19 pandemic has shifted and changed the workplace. These changes are predicted to have a permanent effect on how we see the workplace. As employees have settled into working remotely for the foreseeable future, collaboration is something that many companies have struggled with.

Gamification helps create and encourage a collaborative workplace. Competitions and challenges help to create collaboration and help employees work together to achieve a common goal, which is sales.

Collaboration generates an increase in engagement not only as a team but will encourage your employees to improve their sales initiative.

Increase in Engagement and Sales

Studies have shown that about 70% of people label themselves as “unengaged” at work - that’s a pretty high statistic for a majority of the workforce to feel disconnected and uninspired! This lack of engagement has a direct impact on a company's bottom line, especially if it's the sales team. Gamification, which at its core, is built on engagement, can significantly help with this. 

Similar to collaboration, having fun competitions and challenges will help your team stay motivated and engaged throughout the sales process. Including rewards and quests can help your salespeople do better than if there were no sales incentives involved at all. This will help drive productivity, engagement, and of course sales.

Competition and Reward-Based Recognition

As sales is a naturally competitive sector of business, running competitions fits in well. Competitions and reward-based recognition will help your salespeople generate some healthy competition amongst the team and increase individual sales performance as a result. Some sales team members want prizes, and others want public recognition of their success. We say, give 'em both!

This approach is great for team morale and management as it obviously increases sales performance. The dopamine release of winning will motivate your team towards achieving their personal and company-wide goals consistently. All you have to do is get creative!

Communication

Sales may not be a team sport like school football, but when it comes to sales there really is no “I” in team. When you have team-based sales goals, your team needs to work together to achieve them.

Strong communication skills are essential in order to achieve short-term and long-term goals. Sometimes the value of communication can be overlooked in companies, this oversight can make employees feel as though they’re performing on their own terms. Sales gamification software like Ambition can help change this when you set team-based goals for your sales team.

In this case, there is no “I” in this team activity, your sales team needs to collaborate and communicate to hit the overall goal. Your team will need to chat, update each other on their personal results and how they can contribute to the overall goal and success of the team. Your team can work on communicating about how to solve problems and encourage each other as well. This will overall help your sales results increase.

Desire to Win

Gamification creates a strong desire to win in your employees. The experience becomes a game, not a basic task. With a desire to complete a goal, win a game, or complete a quest. Gamification will push every member of your team to reach new highs individually and as a team - it’s a win-win!

Better Mentorship

Asking for help or guidance at work can be intimidating. When gamification’s involved, it encourages communication and recognition in a whole new way. This will give previously more timid employees a chance to speak up, and ask for new tactics and strategies on how to improve.


And if your team is working toward a collective goal, this will create a healthy environment of mentorship. This will not only benefit your bottom line but will create a sense of community amongst your team.

Conclusion

When looking at improving your sales reps’ performance in real-time, gamification is a strategy that should definitely be considered. It creates competition, a desire to win, mentorship, and an increase in engagement. Setting up data-driven team-based goals, as well as individual goals, and setting up leaderboards that will create recognition and encouragement will help increase employee motivation. As a result, your company is sure to see your sales skyrocket. 


There are many different case studies you can look at to begin your own journey in gamification, but if you have any further thoughts on gamification within sales, don’t forget to leave a comment below!