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Gamify Blog

Mitchell Denton
Mitch Denton is the Content Strategist & Producer at Gamify, a company which produces Video Games for brands like KFC, Wendy's & Air New Zealand. Gamify has partnered with some of the largest marketing agencies in the world to create branded mini-games for marketing campaigns.

Mitchell Denton

Recent Posts by Mitchell Denton

Gamify keep things light during self-isolation from Covid-19

Gamify is one of the world’s leading gamification marketing companies, developing branded HTML5 mini-games for marketing campaigns. Formed in 2018 wit…

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Gamify’s Review on Jane McGonigal’s “SuperBetter”

As big advocates for the power that game elements can bring forth when incorporated into non-game activities, of course we had to read Jane McGonigal’…

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Gamify’s 10 Favourite Mario Games for National Mario Day

This week is National Mario Day (Tuesday, March 10th), so Gamify would love to take this opportunity to shine a light on some of our favourite Mario v…

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Gamify’s 10 Favourite Pokémon Games for Pokémon Day

Today is officially Pokémon Day (Thursday, February 27th), so Gamify would love to take this opportunity to highlight some of our favourite Pokémon ga…

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Gamification 101: Game Mechanics & Game Dynamics

Gamification is the integration of game mechanics into what can otherwise be considered as non-game activities such as your website, marketing, servic…

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Best Fitness Apps in 2020

The Christmas break is well and truly over... All of the bad holiday habits are behind us and New Year's Resolutions are underway, let’s take a look a…

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CRM Gamification Strategies & Trends - Gamify

Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis ab…

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Gamification: Expectation vs Reality

However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …

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The Gamification principles within Daniel Pink's Book, Drive

“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…

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Gamer Motivation Framework: Not all games are created equal

We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…

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Game Genre & Statistics: Not All Games Are Created Equal

If there has ever been a myth that has been further debunked than any other in 2019, it is that of game campaigns only appealing to youths and males w…

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The 8 stages of working with Gamify (Video)

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild Netflix: The Gamification of Television Continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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How to Boost Productivity at the Workplace With Gamification

Looking for ways to up your game when it comes to work productivity? Funnily enough, upping your “game” may just be the answer! (See what I did there?…

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How to Implement Multiscreen Advertising Strategies

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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Social Gamification, Mobile Apps, Personalization - Gamification 2020

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamification in 2020: Future of Immersive Technologies

Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …

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Game Template vs Custom Built Game - Which is better?

So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…

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The History of Gamification - Journey from 1896 to the 21st Century

Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later…

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Advergaming: How Video Game Advertising Helps With Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…

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What Video Games do to your Brain - Effects of Gaming

For those of you who have grown up hearing from their parents, “Don’t play that video game for too long, it’ll rot your brain”. Lets take a deep-dive …

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In Game Advertising - Gaming, VR, Pop Culture Intersection

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Targeting Transformist Demographic For Gamified Marketing

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame campaign for greater results

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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The 10 Best Gamification Blogs to Follow For Gamification Trends

If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…

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The Psychology Behind Gamification - Changing Users Behaviour

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: Gamification in Movies - Gamified Television

As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Black …

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Gamification Mistakes: 7 More Things To Avoid

Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …

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How your Branded Content can be Fun & Engaging Via Gamification

Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…

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Gamification Mistakes To Avoid: Prevent Waste of Marketing Dollars

Unfortunately, gamification isn’t as simple as throwing in some badges & leaderboards and hoping for the best. It is becoming abundantly clear that th…

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