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Gamify Blog

Mitchell Denton
Mitch Denton is the Content Strategist & Producer at Gamify, a company which produces Video Games for brands like KFC, Wendy's & Air New Zealand. Gamify has partnered with some of the largest marketing agencies in the world to create branded mini-games for marketing campaigns.

Mitchell Denton

Recent Posts by Mitchell Denton

CRM Gamification Strategies & Trends - Gamify

Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis ab…

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Gamification: Expectation vs Reality

However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …

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The Gamification principles within Daniel Pink's “Drive”

“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…

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Not all games are created equal Pt2.

We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…

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Not all games are created equal Pt1.

If there has ever been a myth that has been further debunked than any other in 2019, it is that of game campaigns only appealing to youths and males w…

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The 8 stages of working with Gamify (Video)

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild: The Gamification of Television continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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How to Boost Productivity at the Workplace With Gamification

Looking for ways to up your game when it comes to work productivity? Funnily enough, upping your “game” may just be the answer! (See what I did there?…

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How to Implement Multiscreen Advertising Strategies

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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Gamification in 2019: A More Mature Approach (Pt 2)

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamification in 2019: A More Mature Approach (Pt 1)

Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …

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Templated Games vs Custom Built - Which is better?

So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…

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The History of Gamification - Journey from 1896 to the 21st Century

Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later…

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How Game Advertising Is Built For Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…

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What Video Games do to your Brain - Effects of Gaming

For those of you who have grown up hearing from their parents, “Don’t play that video game for too long, it’ll rot your brain”. Lets take a deep-dive …

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In Game Advertising - Gaming, VR, Pop Culture Intersection

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Targeting Transformist Demographic For Marketing

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame campaign for greater results

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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The 10 Best Gamification Blogs to Follow in 2020

If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…

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The Psychology Behind Gamification - Changing Users Behaviour

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: The Gamification of Television

As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Black …

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7 More Gamification Mistakes To Avoid

Gamification, when approached without any prior knowledge or research can lead to flawed decision-making and disastrous outcomes. Underestimating the …

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How your Branded Content can be Fun & Engaging Via Gamification

Between the complete saturation of marketing that consumers deal with on a day-to-day basis, and the overflow of local business competing against your…

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7 Common Gamification Mistakes To Avoid

Unfortunately, gamification isn’t as simple as throwing in some badges & leaderboards and hoping for the best. It is becoming abundantly clear that th…

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Fortnite's use of Hip-Hop culture

Intellectual Property has always being a legal topic that has been hard to truly nail down and define. With a gaming giant like Fortnite being the lat…

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Christmas Video Games - Gamify’s Top 10 Favourite

It’s Christmas! And Gamify is getting into the Spirit of the season, by giving the gift of a listicle, in the form of our 10 favourite Christmas theme…

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What's in store for Digital Marketing in 2020 To Influence Buyers?

As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …

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How Gamification is helping you with last minute Christmas shopping

At this point in time, if you haven’t done your Christmas shopping you’re probably really starting to feel the squeeze (don’t worry, you’re not alone)…

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8 Technology trends set to transform e-learning

As we conclude 2018 and look forward to what lay ahead in 2019, lets assess which e-learning trends are going to gain traction in the year ahead.

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Gamify's Review on Brian Burke's Book on Gamification

Being both avid readers and big believers in Gamification enhancing menial tasks, of course we had to read Brian Burke’s “Gamify - How gamification mo…

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