Recent Posts by Mitchell Denton
Hyper casual games have improved the mobile gaming experience in an unexpected way. Hyper-casual games are known for their simple gameplay and minimal…
As a marketer, you should always be seeking new channels to reach and engage with your customers regardless of whether or not your campaigns are strug…
If you’ve ever collected Air Miles or tried to get to the next level on a computer game, then you’ve experienced gamification - the art and science of…
It’s currently Mental Health awareness Month, and with that in mind we wanted to take a moment to look at video game violence and the level of legitim…
Today is Star Wars Day, May the 4th be with you! and here at Gamify, we would be amiss if we didn’t take this opportunity to shine a light on some of …
Comic books and video games are simply made for each other, but the two mediums do come with diehard fans that will not easily be won over. For as lon…
It's estimated that there are about 2.2 billion gamers on this planet; this is about 1/3rd of the total human population! In case you haven't noticed,…
There are many common myths and misconceptions surrounding gamification that can hinder its successful implementation as a marketing, business operati…
Gamify is one of the world’s leading gamification marketing companies, developing branded HTML5 mini-games for marketing campaigns. Formed in 2018 wit…
As big advocates for the power that game elements can bring forth when incorporated into non-game activities, of course we had to read Jane McGonigal’…
This week is National Mario Day (Tuesday, March 10th), so Gamify would love to take this opportunity to shine a light on some of our favourite Mario v…
Today is officially Pokémon Day (Thursday, February 27th), so Gamify would love to take this opportunity to highlight some of our favourite Pokémon ga…
Gamification is the integration of game mechanics into what can otherwise be considered as non-game activities such as your website, marketing, servic…
The Christmas break is well and truly over... All of the bad holiday habits are behind us and New Year's Resolutions are underway, let’s take a look a…
Customer-relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis ab…
However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …
“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…
We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…
If there has ever been a myth that has been further debunked than any other in 2019, it is that of game campaigns only appealing to youths and males w…
Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…
"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s
Looking for ways to up your game when it comes to work productivity? Funnily enough, upping your “game” may just be the answer! (See what I did there?…
People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …
Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…
Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …
So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…
Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later…
Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…
For those of you who have grown up hearing from their parents, “Don’t play that video game for too long, it’ll rot your brain”. Lets take a deep-dive …
An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …
