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Gamify Blog

John Shannon
John Shannon loves Technology, Marketing and Video Games. He is an Australian Trusted eSafety Provider and he speaks on various topics in schools and conferences around Australia.

John Shannon

Recent Posts by John Shannon

7 Best Gamification Examples 2020

Before we get into the following 7 Gamification examples and what made them so effective, let’s take a look at gamification in its simplest form. As a…

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Netflix Video Game Documentary - Scores High

Netflix has just announced a documentary that Gamify is already obsessing over! 

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Tesla's Video Game Marketing Campaign

Tesla has unveiled its new Model 3 and Model X cars simultaneously into both the physical and gaming worlds last week.

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Do violent video games actually decrease violent behaviour?

It’s currently Mental Health awareness Month, and with that in mind we wanted to take a moment to look at video game violence and the level of legitim…

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7 Common Myths About Gamification

There are many common myths and misconceptions surrounding gamification that can hinder its successful implementation as a marketing, corporate, or le…

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How to Create a Marketing Calendar

Why mapping out campaign timelines and promotional dates is essential but few do it correctly. Below we'll go through the Top 4 steps we need to insur…

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8 Core Human Drives in Gamification

  Games were originally created to motivate us to do things. This Power of "Fun" has changed the world many times over. 

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Advergame: What Makes it Effective & Gets You The Most ROI?

Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…

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The 8 Steps to working with Gamify

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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The History of Gamification - Journey from 1896 to the 21st Century

Before the industrial civilisation was established, marketers were experimenting with ways to inspire loyalty in their customers. Over 100 years later…

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The 10 Best Gamification Blogs to Follow For Gamification Trends 2020

If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…

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How Marketing Funnel Automation Nurtures Leads Into Sales

3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…

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Is Activity valid compared to Engagement in Gamification?

This day and age, most Gamification structures have the intent of creating progression within the User Experience. So, what happens when Gamification …

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Samantha Bee's plan to Gamify voting & Increase Voter Turnout

The Comedian and host of Full Frontal with Samantha Bee, is a driving force in the commentary on contemporary issues both in the US and around the glo…

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Why Gamification Marketing isn't just the “Next Big Thing”

Most digital marketing these days is implemented through websites, direct mail and various social network streams, however we’re always looking for th…

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Gamify Team gets in the Shark Tank Australia

On June 26, 2018, Gamify’s Managing Director Tony Walden and myself (John Shannon, CEO), both made an appearance on Shark Tank Australia, in order to …

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How Gaming is taking Native Advertising to the Next Level

Gaming and Advertising! Gone are the days of one-sided advertising, today’s consumers are willing to give you feedback on their preferences and feelin…

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