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Gamify Blog

John Shannon

Recent Posts by John Shannon

How to Create a Marketing Calendar

  Why mapping out campaign timelines and promotional dates is essential.

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8 Core Human Drives in Gamification

  Games were originally created to motivate us to do things. This Power of "Fun" has changed the world many times over. 

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Advergame: What Makes it Effective & Gets You The Most ROI?

Having a branded video game developed for the proliferation of your brand can seem like a daunting task. How do you convert your vision into a functio…

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How Marketing Funnel Automation Nurtures Leads Into Sales

3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…

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Samantha Bee's plan to Gamify voting & Increase Voter Turnout

The Comedian and host of Full Frontal with Samantha Bee, is a driving force in the commentary on contemporary issues both in the US and around the glo…

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Why Gamification Marketing isn't just the “Next Big Thing”

Most digital marketing these days is implemented through websites, direct mail and various social network streams, however we’re always looking for th…

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Gamify Team gets in the Shark Tank Australia

On June 26, 2018, Gamify’s Managing Director Tony Walden and myself (John Shannon, CEO), both made an appearance on Shark Tank Australia, in order to …

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Gamification Case Studies 2019 Examples

Theres are 7  Gamification Examples and what made them so effective. As the parent of any small child could tell you, turning an activity into a game …

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How Gaming is taking Native Advertising to the Next Level

Gone are the days of one-sided advertising, today’s consumers are willing to give you feedback on their preferences and feelings toward your brand, bu…

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