In an official announcement made by Adobe in July 2017, the company stated that it would stop updating and distributing the Flash Player at the end of 2020. To say that the announcement wasn’t a surprise would be an understatement. For many years, Adobe Flash was subjected to strong criticism because of its numerous security issues, horrible accessibility, and its closed source nature. So, when Adobe finally decided to kill it once and for good, most people in the industry simply said, “finally.”
Adobe Flash comes from a time before HTML5, WebGL, WebAssembly, and other modern open standards, which have been gradually gaining many of the same capabilities as Adobe’s multimedia software platform has offered developers and creators for over two decades.
While Adobe Flash used to be everywhere in the early 2000s, with most games and ads on the web relying on it, its importance today is negligible. YouTube switched to HTML5 on all devices in 2015, Google discontinued Adobe Flash on Android in 2012, and Steve Jobs has famously never allowed Adobe Flash on Apple’s iOS hardware products in the first place.
“Today, most browser vendors are integrating capabilities once provided by plugins directly into browsers and deprecating plugins,” stated Adobe in the announcement.
Game Marketing Doesn’t Need Adobe Flash
Once dependent on Adobe Flash, the game marketing industry has been embracing modern open standards for quite some time now, responding with agility to the fact that mobile phone gaming penetration is expected to grow from approximately 41 percent in 2013 to 63.7 percent in 2020.
Thanks to modern open standards such as HTML5, game marketing agencies are now able to create highly optimised gaming experiences that run flawlessly across all platforms and operating systems, presenting a fantastic opportunity for businesses across virtually all industries how to target massive audiences and engage potential customers.
Using games in marketing strategies leads to high conversion rates because gamers don’t perceive branded games negatively. Some branded games even become so popular and so heavily shared on social media networks and elsewhere that they become viral hits. Because branded games are interactive, they can be used to display various promotional offerings or collect personal information from players with data capture forms.
When these and other benefits of branded games are added together, game marketing emerges as a very affordable form of campaign marketing, one that can help companies large and small promote their brand or product and bring engagement in a way that doesn’t alienate potential customers.
We at Gamify are at the forefront of game marketing, helping those who would like to reap the benefits of multi-platform game marketing come up with the perfect game marketing strategy. With us, you can focus on your core business while we figure out how to incorporate gamification into your own marketing strategy to increase the level of engagement of consumers with your brand.
Visit our website and contact us today to experience first-hand how effective game marketing can be.