Games might help us overcome negative cultures at work because it makes routine fun. They help us make marketing more effective by appealing to essential human needs.
You can leverage tools like this to both engage customers and increase the productivity of your own employees.
My perspective until now was that gamification is simply about badges and points, great for start-ups and hot new tech companies like, Farmville, Zynga, Foursquare but not useful for everyday marketers. Having spotted some information around the demographics of social gamers this week, I was really surprised.