How a popular local donut shop used gamification to increase brand engagement and their internal database by 581%.
Why Donut Papi approached us
Donut Papiis a small but successful donut shop in Sydney, Australia. They make handmade, gourmet donuts(mmm... donuts) and they've generated a large and loyal following through both social media and their local community.
They were looking at increasing website traffic as well as gaining more customer engagement with their brand. Read on to see how Gamify helped them reach their goals.
The solution
Solution:Donut Papi wanted to have a way in which they could both grow their database and create a buzz with their customers both online and in-store. Which is why they partnered with Gamify in order to launch a competitive “Match Game”, for customers to win a free box of donuts
The prize pool consisted of 1 weekly giveaway:
- 1 full box of donuts (6 total), awarded every Monday to the highest submitted score.
The results
Through a 6 week competition that encouraged players to enter their name and email, in order to potentially receive their winnings, Donut Papi doubled their previously existing database numbers in the first 2 weeks alone.
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