Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to come rolling in. There are several variables at play as not every game yields the same results, not every brand is the same and not every gamification marketing company has the same procedurals.
To save both our clients and ourselves some time when it comes to the campaign construction timeline. The team at Gamify put together the following video to help preemptively answer as many questions and queries as possible in regards to the campaign rollout and partnership process.
Besides getting our clients to read over and sign-off on "The 8 Pillars of Successful Marketing Campaigns", We also send them the following video link as an insight into Gamify's development and campaign process, in an effort to help manage expectations for the campaign ahead.
- Watch this Video
- Submit an Inquiry
- Brief and Quote
- First Designs
- Game Construction
- Marketing Plan
- Tracking & Maximising
- Campaign conclusion & Brand Report
As much as the first step is a bit tongue-in-cheek, the above points are the general spine of the campaign development process. Not every campaign requires to, or necessarily does stick to this particular order of events, still it helps to have a foundation for which our creative venture can be built upon.
If this video has peaked your interest in regards to any upcoming campaigns you may have, why not submit an inquiry, at that point you will have already knocked out 2 of the 8 steps of the campaign development process and will be well on your way.