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What Marshmello’s Fortnite Concert means for the Future of VR experiences

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Advergaming, Transmedia, Brandification and other Game Marketing Buzzwords

The world of marketing through the lens of games, isn’t as simple as referring to any marketing venture as Advergaming. There are varied marketing opt…

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The Make-up of Gamers: The Bartle Test of Gamer Psychology

When it comes to designing a gamified experience for your audience, there are factors to consider beyond the common marketing segmentation of demograp…

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10 Best Gamification Blogs to Follow 2019

If you’re at all like us here at Gamify, we love to keep up with the latest news and trends within the world of Gamification. Which is why we’ve put t…

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The Psychology Behind Gamified Solutions

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: The Gamification of Television

As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Black …

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Fortnite's use of Hip-Hop culture

Intellectual Property has always being a legal topic that has been hard to truly nail down and define. With a gaming giant like Fortnite being the lat…

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What's in store for Digital Marketing in 2019?

As 2018 comes to a close and we reflect on what achievements we have reached in digital marketing, the time has come to look forward to next year and …

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8 Technology trends set to transform e-learning

As we conclude 2018 and look forward to what lay ahead in 2019, lets assess which e-learning trends are going to gain traction in the year ahead.

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How to shift Brand perception: Set SMART goals

Brand perception is how consumers view your brand and, although it can be influenced by you, it’s usually not without it’s challenges. What is underst…

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