Marketing

Gamification in 2019: A More Mature Approach (Pt 2)

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamification in 2019: A More Mature Approach (Pt 1)

Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …

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How to pitch a gamified campaign to your client

You’ve done the research, you’ve read up on the benefits of an Advergame campaign and how a partnership with Gamify can add another arrow to your quiv…

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Templated Games vs Custom Built - Which is better?

So you want to include an advergame in your next marketing campaign… but should you use an inexpensive preexisting game template or do you need a more…

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How Game Advertising Is Built For Consumer Engagement

Advergaming has been around for years, but it’s never been more popular than right now—and for good reason. More and more, consumers congregate online…

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What Marshmello’s Fortnite Concert means for the Future of VR experiences

An interesting moment at the intersection of digital entertainment, virtual reality, music, and gaming took place recently. It may just be remembered …

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Why Brands should be targeting ‘Transformists’ within their next marketing venture

A group of multi-generational consumers that are twice as likely to act upon the content they consume, why wouldn’t you focus your marketing efforts o…

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Five ways to enhance your advergame for greater results

When doing anything in life, you want to yield the best results from your actions. When it comes to a gamified campaign it should be no different, you…

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The Psychology Behind Gamified Solutions

Psychology is present in any activity that requires thought, behavioural patterns and motivation, so just about everything. That means that gamificati…

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Bandersnatch: The Gamification of Television

As the streaming service wars continue, Netflix has to be as innovative as possible if they wish to maintain a leading foot in the market race. Black …

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