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Gamification: Expectation vs Reality

Gamify gets in the Shark Tank

On June 26, 2018, Gamify’s Managing Director Tony Walden and myself (John Shannon, CEO), both made an appearance on Shark Tank Australia, in order to …

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13 Reasons Why you should use Gamification in your Marketing Strategy

In the modern landscape of Marketing there are tried and true methods, flash in the pan strategies, misguided attempts and processes built on buzzword…

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7 successful Gamification case studies and what made them so effective

As the parent of any small child could tell you, turning an activity into a game is a great way to get them to participate in it. An example of this w…

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How Gaming is taking Native Advertising to the Next Level

Gone are the days of one-sided advertising, today’s consumers are willing to give you feedback on their preferences and feelings toward your brand, bu…

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The Subtle Art Of Optimising Your Game Localisation

As a marketer you need to first know your target audience and what action you want them to take.

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Chinas WeChat And How 2 Million Plays Per Day Suggest Games Work

Gone are the days of one-sided advertising. Today, consumers are willing to give you feedback on their preferences and feelings toward your brand. But…

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The Top 7 Games Marketing Campaigns In The World

Gone are the days of one-sided advertising. Today, consumers are willing to give you feedback on their preferences and feelings toward your brand. But…

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The Subtle Art Of Game Localization

Gone are the days of one-sided advertising. Today, consumers are willing to give you feedback on their preferences and feelings toward your brand. But…

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Gaming Takes Native Advertising To The Next Level

Gone are the days of one-sided advertising. Today, consumers are willing to give you feedback on their preferences and feelings toward your brand. But…

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