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Gamification: Expectation vs Reality

Mobile Gaming now makes up more than 50% of the Global Games Market in 2018

Gaming has quietly infiltrated every area of pop culture and as a result has become a part of our everyday lives also. You don’t think so? Those games…

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How the Hospitality Industry and Gamification are a match made in Heaven

Since Gamification’s humble beginnings, it has always lent itself towards the Hospitality industry, albeit the early days were full of trial & error. …

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What are Game Mechanics?

Gamification is built upon game mechanics, proven to motivate and engage users. While I know that sole reliance upon game mechanics is not enough to e…

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How AI is changing the way we approach Digital Marketing

The machines are taking over and we couldn’t be happier. It’s “Name your PC” Day, Nov 20th (seriously, it’s a thing), and Artificial Intelligence is n…

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Why Retailers Should Consider Gamification to Boost Engagement leading up to Christmas

We’re fast approaching that time of the year when people argue over whether or not Die Hard is a Christmas movie, people overplay “All I want for Chri…

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Why you need to focus more on Consumer Intent

We’ve all been taught that to know your key demographic is to know your target audience, even the team here at Gamify are accountable for spreading th…

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How Marketing Funnel Automation Nurtures Sales

3 Secrets to Marketing, in my Expert Opinion; 1. Have a Clear Customer journey broken-down into actionable steps. 2. Continually ask yourself "Can I a…

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10 Biggest Online Marketing Mistakes and How to Avoid Them

Marketing online isn’t just another promotional option, it should be where most of your marketing efforts are geared towards, in fact it is no longer …

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The Reality of AR, VR and MR Technology

Being well at the backend of 2018, Augmented, Virtual and Mixed Reality have well and truly surpassed the murmurs to find that they’re currently at th…

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Gamify’s Top 10 games to play this Halloween

It’s that time of the year, when you’re completely justified in locking yourself away from all the trick ’r treaters, putting on some scary movies and…

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