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Gamify Blog

Mitchell Denton
Mitch Denton is the Content Strategist & Producer at Gamify, a company which produces Video Games for brands like KFC, Wendy's & Air New Zealand. Gamify has partnered with some of the largest marketing agencies in the world to create branded mini-games for marketing campaigns. These games have been proven to on average increase traffic, user engagement, email databases, and voucher redemption rates by up to seven times more so than that of standard video alone.

Mitchell Denton

Recent Posts by Mitchell Denton

Gamification: Expectation vs Reality

However successful gamification has managed to become from case to case, the process has managed to carry an aura of mystery and uncertainty over the …

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The Gamification principles within Daniel Pink's “Drive”

“Drive” is the fourth non-fiction book by Daniel Pink. The book was published on December 29, 2009 by Riverhead Hardcover. In the text, he argues that…

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Not all games are created equal Pt2.

We all know that the use of mobile devices isn’t just becoming a common practice among people of all ages but rather a strongly incorporated tool in a…

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Not all games are created equal Pt1.

If there has ever been a myth that has been further debunked than any other in 2019, it is that of game campaigns only appealing to youths and males w…

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The 8 stages of working with Gamify (Video)

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to…

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You vs Wild: The Gamification of Television continues

"Every jungle, desert, mountain that I'm in... every decision is your decision. You're going to dictate what I do." - Bear Gryll’s 

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How Points and Badges will change your Business

Looking for ways to up your game when it comes to work productivity? Funnily enough, upping your “game” may just be the answer! (See what I did there?…

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Why Mobile is beating TV in 2019

People have been dividing their attention between screens at home from as far back as the laptop began to find it’s way into the living room, but the …

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Gamification in 2019: A More Mature Approach (Pt 2)

Gamification has become mainstream fare for businesses, brands and consumers. It has found its way into groundbreaking science projects and presidenti…

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Gamification in 2019: A More Mature Approach (Pt 1)

Gamification Marketing, a term which was once being treated as a flash in the pan trend, may have had a shaky start but has since found it's legs and …

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